Telemarketing Skills

In today’s hyper-competitive markets, businesses are searching for every opportunity to lower costs and increase productivity. Many of these companies are discovering that a well-conceived and professionally implemented telemarketing program is the answer to their prayers. A great telesales program can quadruple the number of contacts your company makes every day, and do it for a fraction of the cost. Whether you are interested in surveying customers, qualifying leads, inbound or outbound calls, setting appointments or even closing sales, telemarketing affords the flexibility and cost-effectiveness you need to stay one step ahead of the pack.

Our one-day Telephone Skills seminar is a great introduction to the basics of effective telemarketing. Designed with an emphasis on qualifying leads and setting appointments, this fast-paced, interactive training course reviews proven principles of successful telemarketing such as Active Listening and Questioning Skills. The course uses small group activities and taped role-plays to provide students with hands-on, real-time practice. Each student will receive personal coaching from our senior training staff to help them refine their telephone skills during the course of the day.

Seminar Objectives:

Participants in the Telemarketing Skills training seminar will experience/learn to:

• Take part in three audio-taped role plays and receive specific feedback
• Learn to use effective interviewing skills to discover important information
• Receive training in highly effective telephone etiquette
• Discover how to make better use of product knowledge
• Identify the difference between needs, wants, and opportunities
• Be able to listen more effectively and retain more important information
• Become more confident and effective at closing for appointments