CRM Marketing

Product type
E-learning

CRM Marketing

$2,541.32warning
  • VAT: excluding VAT
  • Price completeness: There could be additional costs like study material or lunch costs.
/E-learning
SAP Training
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Provider rating: starstarstarstar_halfstar_border 6.5 SAP Training has an average rating of 6.5 (out of 2 reviews)

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Description

Goals

  • Course participants learn about the business processes in the SAP CRM Marketing solution. They also learn how to set up (customize) SAP CRM Marketing Management functions.

Audience

  • Customers and project team members who want to have greater knowledge of the functions and scenarios that are supported in SAP CRM Marketing.
  • SAP consultants and partners

Prerequisites

Essential
  • SAPCRM Overview of the SAP CRM solution
  • CR100 CRM Customizing Fundamentals
Recommended
  • None

Course based on software release

  • SAP CRM 7.0 EhP2

Content

  • Overview of marketing management in SAP CRM
  • Marketing Plans and campaign management
    • Working with marketing projects
    • Preparation and Execution of campai…

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Frequently asked questions

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Didn't find what you were looking for? See also: Relationship Management, SAP, Customer Service / Care, Sales / Selling Skills, and General Management.

Goals

  • Course participants learn about the business processes in the SAP CRM Marketing solution. They also learn how to set up (customize) SAP CRM Marketing Management functions.

Audience

  • Customers and project team members who want to have greater knowledge of the functions and scenarios that are supported in SAP CRM Marketing.
  • SAP consultants and partners

Prerequisites

Essential
  • SAPCRM Overview of the SAP CRM solution
  • CR100 CRM Customizing Fundamentals
Recommended
  • None

Course based on software release

  • SAP CRM 7.0 EhP2

Content

  • Overview of marketing management in SAP CRM
  • Marketing Plans and campaign management
    • Working with marketing projects
    • Preparation and Execution of campaigns
  • Segmentation of business partners
    • Marketing attributes
    • Creating target groups
  • Creating personalized e-mails
  • Marketing Product Proposals
  • Lead Management and Surveys
  • Campaign automation
  • External List Management
  • Special Functions and Features in campaign management
  • Couponing

Notes

  • This course is based on the functions contained in SAP's SAP CRM solution. It does not contain functions that relate to SAP industry solutions.

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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.