AI+ Marketing (AIM) Online

Voraussetzungen

• Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.
• Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other AI digital marketing tools.
• Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.
• Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency

Detaillierter Kursinhalt

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

• 1.1 Understanding AI and Its Core Components
• 1.2 Historical Context and Evolution of AI in Marketing
• 1.3 AI Technologies Transforming Marketing
• 1.4 Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalization

• 2.1 Introduction to AI in Content Marketing
• 2.2 Personalization Through AI
• 2.3 Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email and Marketing

• 3.1 AI Integration in Social Media Marketing
• 3.2 Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics

• 4.1 Introduction to AI-powered Analytics
• 4.2 Predictive Analytics and Consumer Behavior
• 4.3 Measuring and Optimizing Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing

• 5.1 Ethical AI Use in Marketing
• 5.2 Regulatory Compliance and Standards
• 5.3 Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy

• 6.1 Strategic Planning with AI
• 6.2 Implementation of AI in Marketing Strategies
• 6.3 Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns

• 7.1 Integrating AI in Multichannel Strategies
• 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
• 7.3 Future Trends in AI and Multichannel Marketing