Digital Communication (corporate communicatie)

The digital transformation has increased the complexity of work and the challenges for corporate communication professionals. The empowerment of internal and external stakeholders through digital tools requires organisations to reconsider their structures, processes, and strategies. How do these changes impact crisis management, stakeholder engagement, and reputation management?

This three-day course will provide participants with a critical understanding of how digital media transforms the communication environment in which organisations operate. It will provide frameworks to navigate the complexity of a new media landscape and help participants to apply tools and tactics to efficiently manage various stakeholder relationships.

This live-online course will help participants to grasp the latest technological developments such as algorithms and big data, and to consider their ethical considerations. You will discuss the threats and opportunities of online communication through novel tactics, such as digital storytelling and use of digital influencers, and will be introduced to frameworks to monitor and evaluate digital communication outcomes. 

This three-day programme is designed to help you:

• understand the impact of trends in digital communication on corporate communication, including social media influencers, digital activism, and fake news
• gain knowledge for developing and managing digital communication campaigns, and about the role of owned, third-party, and user-generated media content
• identify digital and social media tools, technologies, and platforms to improve stakeholder engagement, crisis management, and change communication
• understand the role of, and opportunities for, empowered employees and CEOs for corporate communication in the digital age
• explore a range of concepts, models, and tools to identify and effectively reach external and internal audiences
• develop communication strategies and match them to specific platforms, technologies, and digital media
• monitor, evaluate, and measure the impact of digital communication campaigns
• critically understand the latest technologies and their ethical implications.