Digital Marketing

Why Digital Marketing Training?

• Learn the concepts of digital marketing and its potential
• Discover and understand online marketing tools and Tactics
• Basic understanding of SEO, SEM, Social Media, Lead Generation and Web Analytics
• Comprehensive Practical Training will give you exposure of various methods of Digital Marketing
• Start using techniques learned to boost your Business and Get ready to learn advanced online marketing topics Help you to enhance your skill set and get lots of job opportunities in booming Industry

Day 1

Digital Marketing Orientation

• Understanding Digital Marketing
• Digital Branding
• Digital Alignment of Organizational Goals

Website Planning & Development

• Essential Elements of Website
• Website Planning
• Importance of a Website

Google Analytics

• Basics of Google Analytics
• Track the Conversions
• Different Analytics Platforms
• Analyzing Visitors Behavior
• Creating Dashboards
• Taking required Corrective Actions

Search Engine Optimization

• Learning to find Relevant Keywords
• New techniques of SEO & Ethical ways of doing SEO
• Planning & Monitoring SEO Process
• Advance Data Searching
• Searching Keyword
• Content Strategy.

On Page and Off Page Optimization

• Internal Linking & Metatags Creation
• Basic HTML Guidance
• Uploading Sitemap on Website
• Google webmasters Tools
• Checking Backlinks

Day 2

Search Engine Marketing

• Marketing Personalization on Internet
• Orientation of Google Ad words
• Introduction to Bing

Search Campaigns

• Ranking the right Keywords
• Grouping of Keyword using Broad, Exact, Phrase, Negative Match
• Actionable Metrics for Performance Appraisal
• Setting up Paid Research Campaign
• Techniques to Positioning your Website
• Quick Conversions Steps
• Improvements Techniques for making you more money
• Effective Campaigns and Ad groups Creation

Digital Display Campaigning

• Display Advertising
• Display Builders for Banners Creation
• Remarketing Tools

Tracking & Measuring ROI of Online Advertising

• Insertion and Importance of Google Conversion Code in Effective Campaigning
• Costs and Billing
• Tracking Ad Performance
• Optimizing Cost per Click
• Optimizing Ad Performance –Optimize Account & landing page
• Funds Allocation on various Online Advertising Platforms

Day 3

Social Media Marketing

• Best Social Media Strategies and Tactics
• Decision on Access to Visitors on the Social Web
• Understanding the existing Social Media Paradigms
• Difference between Social Media Marketing and Other Forms of Marketing

Facebook Marketing

• Participants Strategy Presentation
• Facebook Ads vs. Google AdWords
• Facebook Marketing Mix Vs. Other Marketing Platforms
• Facebook Marketing Case Studies

LinkedIn Marketing

• Understanding and Marketing on LinkedIn Groups
• Company Profile Vs. Individual Profiles
• LinkedIn Advertising & its Practices
• Increasing ROI from LinkedIn Ads
• Learning Marketing on LinkedIn groups

Twitter Marketing

• Understanding Twitter
• Twitter Marketing
• Tracing Performance
• Case studies on Twitter Marketing

Video Marketing

• Creating and Uploading Videos on Video Marketing Websites
• Using YouTube for business
• Creating YouTube Video Marketing Strategy
• Techniques to Increase number of views of the videos posted
• Converting You Tube Viewers to your website Viewer

Day 4

Content Marketing

• Introduction to Content Marketing
• Importance of Documented Content Strategy
• Appropriate time to distribute Content on Various Social Media
• Examples of Most Effective and Least Effective Content Marketers
• Meaning, Benefits, types and platforms of Blogging
• Own Blog-LIVE Creation
• Best Practices used in Blog Creation
• Creating Interactive Blog for Visitors
• Marketing of your Blog
• 5 Most Important things your Blog shouldn’t miss out
• DON’T’S of Blogging
• Examples of TOP BLOGS

Email Marketing & Going Mobile

• Introduction to Email Marketing
• Creating your own Email list of millions of Email Id’s
• Writing an Impressive Email or HTML Template
• Increasing Email Subscription/opt-in list
• Legitimate/opt-in Email Marketing
• Inbox Deliverability and Email Retargeting
• Best Practices of Email Marketing
• Split Testing & Scheduling
• Measurement & Metrics
• Multiple Email Campaigns
• Guidelines