Winter Course in Corporate Communication

Do you work in corporate communication or a related field? Our four-day Winter Course is an excellent opportunity to deepen and expand your knowledge of corporate communication. This course incorporates current thinking and developments from both the academic and practitioner worlds. It combines a comprehensive theoretical foundation with numerous practical guidelines and insights that apply in your day-to-day work and in strategic and tactical communication decisions.

You will:

• acquire an in-depth view of the latest developments, tools, and practical and academic insights into the fundamental key issues of corporate communication, such as organisational identity, corporate branding, and strategic reputation management
• explore the development of corporate communication strategies and the implementation of communication programmes and campaigns
• be able to put into practice what you have learned and help your organisation optimise its communications based on academic insights and best practices
• help increase business value through effective communication strategies.

In the foundation course, you will learn though lectures, interactive sessions, workshops and case studies to provide an exciting and balanced learning environment.