De Kracht van Storytelling (Storytelling for Business Success)

Learn how to use stories to attract and engage customers, colleagues and business partners.

Why do inspirational leaders always seem to be great storytellers? How do they manage to have such a great impact? People who succeed in leading and inspiring others are often so endearing because they are authentic. On RSM Executive Education's one-day course on the power of storytelling, you will learn how to attract followers and inspire the enthusiasm and loyalty of your clients, colleagues and business partners by finding, creating and sharing your own powerful stories.

Taught in English by an expert, the course provides you with practical tools to dramatically increase your personal impact. You will learn about the history and theory of storytelling, the latest scientific findings and how storytelling relates to leadership. The practical storytelling section focuses on the best format for your story, storytelling techniques and the characteristics and uses of different types of stories. Because the course is very practical, you will have the opportunity to put your new skills to the test straight away.

This course will help you:
* Engage audiences;
* Build relationships based on trust;
* Inspire and influence stakeholders, including your customers and colleagues;
* Deliver your messages subtly and ensure they stick with your audience;
* Simplify complex ideas and put them in a familiar context.

The Power of Storytelling is a one-day program.