Corporate Responsibility (corporate communicatie)
Starting dates and places
Description
Corporations are increasingly held accountable for their effect on both the environment and society. This course focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment in all parts of their operations. This concept extends beyond obligations to comply with regulations alone and finds companies taking further steps voluntarily to “do well by doing good”.
Through cases focusing on the social, reputational, and environmental consequences of corporate activities, you will learn how to make difficult choices, promote responsible behavior within their organizations, communicate effectively about corporate r…
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Corporations are increasingly held accountable for their effect
on both the environment and society. This course focuses on the
corporation’s responsibility to its key constituencies such as
customers, employees, shareholders, communities, and the
environment in all parts of their operations. This concept extends
beyond obligations to comply with regulations alone and finds
companies taking further steps voluntarily to “do well by doing
good”.
Through cases focusing on the social, reputational, and
environmental consequences of corporate activities, you will learn
how to make difficult choices, promote responsible behavior within
their organizations, communicate effectively about corporate
responsibility, and understand the role personal values play in
developing responsible corporate behavior for both the
organizations they will work for and themselves.
The masterclass is designed to help you:
- to provide an overview of corporate responsibility (CR) and to learn how it can enhance reputation and value in today’s global business environment.
- to assess what the corporation’s responsibility is to various constituents.
- to provide tools and frameworks related to CR that will be essential for your success as a Corporate Communication executive.
- to look at best and next practices for integrating CR in global corporations.
- to help you determine your own responsibility as a leader.
Alumni from RSM and Erasmus University Rotterdam receive a 15% discount on selected programmes. Contact our programme advisor for more information.
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