Distilled: 22 products
A potted history of Distilled
Distilled began between Duncan Morris and Will Critchlow in early 2005. Distilled started life as a web development agency based in Duncan’s front room. Watching the 2005 Ashes is a favourite early memory for Duncan but best not to mention this to Will, who spent the majority of the first year pounding the streets meeting potential clients!
Distilled remained exclus…
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Information Architecture
Information architecture refers to the structure of a website in terms of: What pages are available on the site How the pages are linked to…
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Technical SEO
In an ideal world, the search engines would be able to find and understand all content anywhere on the web and return relevant results for …
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Interactive: meta information
n our on-page SEO module you learned about the concept of meta information about a page - information about a page rather than displayed on…
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Linkbait that gets links
Linkbait can be any activity which has the explicit purpose of getting links to your website. Building links can be a big part of your job …
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SEO toolkit
Introduction to Tools The SEO industry is rife with tools to help SEOs to do their job better. The type of tool varies - free, paid, hacked…
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Interactive: Introduction to HTML
Why are we learning HTML? While there is no need to be a fully-fledged web developer in order to be an effective web marketer, a career bui…
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Interactive: Search Operator Basics
Improving how you search: In addition to entering simple keyword-based queries, the major search engines all offer advanced query operators…
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Keyword Research
In this lesson we will cover: Why you need keyword research to be successful at SEO Where to use keywords in practice Understand how to app…
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Competitor Research
Competitor research for SEO is an overall assessment (both strengths and weaknesses) of a company’s competitors in a specific industry or m…
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Interactive: robots.txt
There are a variety of ways to control the behavior of search engine crawlers. You canlearn more about the alternatives in our technical SE…
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Consulting skills
We have given this module the title “consulting skills” - and it covers lessons we have learned building a consulting business. Ultimately,…
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International SEO
The growth of the internet has led to the world becoming more connected than ever before. One of Google’s goals is to make the world’s info…
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On-page Optimization
On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. It i…
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Expert outreach
Outreach is the act of building relationships with third party website owners in order to get a brand or client featured on their sites. Th…
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Interactive: Google Analytics Setup Training
This module is all about customizing the Google Analytics code snippet that you place on your website. Although the Google help is generall…
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