2-day Behavioural Design Fundamentals & AI Course in Amsterdam

2-day Behavioural Design Fundamentals & AI Training

LIVE (9:00–17:30) & 6-month digital programme

Why Fundamentals × AI is so powerful

Fundamentals teach you how true craftsmanship really works.
AI accelerates, scales, and sharpens that knowledge.

On their own, they’re useful.
Together, they’re unstoppable.

Fundamentals

You master the core of your craft.
You understand what works, why it works, and which principles always hold—regardless of trends or tools.

AI

AI gives you speed and new possibilities.
AI combined with strong fundamentals gives you speed and direction.

Your work becomes sharper.
Your output increases.
Your impact grows.

Who you become

You master the essence of your profession—and use AI to rapidly turn that mastery into concrete results, discovering what truly makes a difference.

What you’ll learn

Why mastery starts with fundamentals
Gain insight into principles that remain effective no matter which tools become popular tomorrow.

How AI strengthens your work instead of replacing it
Discover where the smartest opportunities lie to grow faster and go further.

How to keep learning and growing
Accelerate your development with AI—without losing your foundation.

How to know you’re on the right track
Learn how to validate quickly and adjust with confidence.

What you get

• 2 full training days (9:00–17:30)

• Maximum of 16 participants per cohort

• Direct feedback from an experienced trainer on your own case

• A toolbox with templates and AI prompts

• Networking with like-minded professionals

• 6 months of weekly follow-up training by email

• Learn how to attract and retain customers, employees, or stakeholders

• Master the SUE | Influence Framework© and apply behavioural insights effortlessly

• Develop persuasive strategies that create real impact—without guesswork

Why choose SUE?

• Trusted by leading brands

• Rated 9.7/10 by over 5,000 professionals

• Scientifically grounded, practical, and immediately applicable

Who is it for?

Whether you want to increase engagement, boost conversions, or drive organisational change, this training is designed for:

• Leaders & Executives – Inspire teams, lead change, and build customer-centric strategies

• Marketers & CX Professionals – Increase conversions, engagement, and brand loyalty

• HR & Change Managers – Transform work culture and stimulate new behaviour

• Consultants & Innovators – Design behavioural interventions with measurable impact

Your learning journey

We offer programmes that align with your goals:

• Behavioural Design Fundamentals – The core principles of decision psychology

• Advanced Behavioural Design – A deep dive into the SUE | Influence Framework©

• Custom Team Trainings – Tailored workshops for large-scale behavioural change

• On-Demand Learning (Coming Soon!) – Learn how to influence at your own pace

Thousands of professionals have already transformed the way they influence behaviour.
Ready to be next?

👉 Register today and start making impact.