CIW Web Design Professional

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CIW Web Design Professional

UK Open College
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The CIW Web Design Professional home study online course combines two separate qualifications at a reduced fee. This course contains the CIW E-commerce specialst course and the CIW Web Design specialist course.  Students will learn to design and publish websites using popular softwares including dreamweaver and flash.

Target audience: Web authors, marketing and communications professionals, PR professionals, Webmasters, graphic 
designers, desktop designers, technical writers, and library scientists.

Web Design Series

E-Commerce Specialist

E-Commerce Specialist teaches you how to conduct business online and manage the technical issues

associated with constructing an e-commerce Web sit…

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Didn't find what you were looking for? See also: CIW, Web Design, Adobe (Macromedia) Dreamweaver, Web Accessibility, and Web Analytics.

The CIW Web Design Professional home study online course combines two separate qualifications at a reduced fee. This course contains the CIW E-commerce specialst course and the CIW Web Design specialist course.  Students will learn to design and publish websites using popular softwares including dreamweaver and flash.

Target audience: Web authors, marketing and communications professionals, PR professionals, Webmasters, graphic 
designers, desktop designers, technical writers, and library scientists.

Web Design Series

E-Commerce Specialist

E-Commerce Specialist teaches you how to conduct business online and manage the technical issues

associated with constructing an e-commerce Web site. You will learn about the similarities and

differences between traditional and electronic commerce, and you will explore e-commerce technologies at

various levels of sophistication.


Electronic Commerce


Introduction to Web Commerce

Impetus for Web Commerce

Electronic Commerce Defined

Applying E-Commerce Concepts to

Focus Companies

Types of Electronic Commerce

Microcommerce and


Benefits of Electronic Commerce

Drawbacks of Electronic Commerce

E-Commerce Solutions

Web Storefront Hardware and


Ingredients of a Web Storefront

The Virtual Enterprise

Site Implementation

E-Commerce Guidelines

Law and the Internet

Introduction to Internet Legal


Electronic Publishing

Intellectual Property Issues

Areas of Liability

Copyright, Trademark and Patent


Privacy and Confidentiality

Jurisdiction and Electronic


Internet Taxation

International Tax and the Internet

Customs and E-Commerce

Tariffs and E-Commerce

Protecting a Brand

Ethical Business Practices

Web Marketing Goals

Marketing Overview

Web Marketing Benefits

Examples of Successful Web


Marketing Goals

Web Marketing Strategies

Growth Drivers and Barriers in ECommerce

Selecting and Positioning Your


Identifying Your Target Market

Online Product Promotion

Online Promotion Overview

E-Commerce Promotion


E-Commerce Site Categories

Banner Ads

Advertising Representatives

Banner Ad Positioning

Banner Ad Exchange Networks

Referrer Programs

Blogs and Blogads

Pop-Up and Related Ads

Search Engine Placement

<Meta> Tags and Search Engines

E-Mail and Marketing

Ad Performance Evaluation

Offline Product Promotion

Ad Campaign Implementation

Site Usability

Overview of Usability Issues

Usability Testing

Designing the Site Hierarchy

Page Layout Design Guidelines

Browser Compatibility Issues

Customer Relationship

Management (CRM) and EServices

Managing the Customer

Customer Relationship


Customer Service Concepts

Customer Service Tools and


E-Service Action Plan

Integrating CRM and Customer




B2B E-Business Overview

E-Commerce Fundamentals

Business Concepts

Internet Marketplaces

Tools and Technologies

Electronic Data Interchange (EDI)

Open Buying on the Internet (OBI)

Open Trading Protocol (OTP)

Web Services

E-Commerce Site Creation

Packages — Outsourcing

Outsourcing Site Creation Packages

Entry-Level Outsourcing: Online

Instant Storefronts

Online Outsourcing Solutions

Outsourcing: Mid-Level Offline

Instant Storefronts

Mid-Level Offline Storefront


Outsourcing: High-Level Offline

Instant Storefronts

High-Level Offline Storefront


Auctions: The Other E-Commerce


E-Commerce Site Creation


Microsoft Commerce Server 2007


Web Server Overview

Microsoft Internet Information

Services (IIS) 6.0

IIS 6.0 Preparation

IIS 6.0 Installation

IIS 6.0 Configuration

Sun Java System Web Server 6.1

Open-Source Solutions

Sizing Your Hardware

Site Development Software


Commerce Site Development


Database Servers

Commerce Site Development

E-Commerce Site Development

Using Commerce Server

Building Commerce Solutions

Commerce Site Management

Solution Site Customization

Creating an Online Catalog

Catalog Design

Commerce Server 2007 Catalog


Building a Base Catalog

Virtual Catalogs

Using Commerce Server to Support

B2B Commerce

Inventory Control and Order


Inventory Management

Inventory Systems

Designing Order Systems

Order System Implementation

Payment Gateways

Payment Processing in E-Commerce

Choosing Payment-Processing


Credit Card Processing

Managing Transactions

Implementing PayPal

Online Check Processing

Preventing Fraud

E-Service Implementation

and Support

Implementing Customer Support

E-Mail and User Forums

Frequently Asked Questions (FAQ)


Knowledge Base

Transaction and Web Site


Overview of Transaction Security

Purposes of Security

Encryption and Decryption

Public Key Infrastructure (PKI)

X.509 Standard

Certificate Revocation


Using Certificates

Obtaining Certificates

Installing Certificates

Implementing Microsoft Certificate


Secure Electronic Transactions


Securing Sensitive Data

Identifying Attack Types

Protecting Against Attacks

E-Commerce Forensic Techniques

E-Learning Solutions

E-Learning Introduction

E-Learning Models

Distance-Learning Essentials

E-Learning Content

Student Navigation and Progress


Reusable Learning Objects

Site Management and

Performance Testing

Introduction to Site Management

and Performance Testing

Site Management Tasks

Managing Web Site Performance

Logging and Trend Analysis

Performance-Monitoring Tools

Course Conclusion

Target Audience

The CIW E-Commerce Specialist course is for individuals who already understand the foundations of Web

technologies and want to become proficient in e-commerce practices and site design:

• Web designers

• Internet consultants

• IT professionals

• Marketing professionals

• Web and graphic artists

• Business professionals

• Entrepreneurs who want to develop their own Web presence

Students with little or no background in Web design should consider starting with the CIW Site

Development Associate course to learn the basics of Web site authoring and development, and continuing

with the CIW Web Design Specialist course to learn more advanced Web technologies as a foundation for

learning about e-commerce design.

Job Responsibilities

Design and implement commerce-driven Web sites; identify customer needs; monitor customer usage

patterns; determine order processes and service after sales; and consider how e-business solutions can

increase sales.


No prerequisites are mandated before taking this course. However, most students find it helpful to

complete the CIW Web Foundations series of courses (Internet Business Associate, Site Development

Associate and Network Technology Associate) and the CIW Web Design Specialist course; or be able to

demonstrate equivalent knowledge of fundamental Internet and site design skills.

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Web Design Specialist

(Adobe CS6 Web Edition)

The Web Design Specialist course teaches you how to design and publish Web sites. General topics

include Web Site Development Essentials (such as the site development process, customer expectations,

and ethical and legal issues in Web development), Web Design Elements (such as aesthetics, the site

user's experience, navigation, usability and accessibility), Basic Web Technologies (such as basic

Hypertext Markup Language [HTML], Extensible HTML [XHTML] and extended technologies, image files,

GUI site development applications, site publishing and maintenance) and Advanced Web Technologies

(such as multimedia and plug-in technologies, client-side and server-side technologies, and Web


In this course, you will work with popular production tools such as Microsoft Expression Web, and Adobe

Dreamweaver and Flash. You will study design and development technologies such as Cascading Style

Sheets (CSS), Extensible Markup Language (XML), JavaScript, Java applets, Dynamic HTML, plug-ins,

multimedia and databases. You will also explore the extensibility of design tools, incompatibility issues

surrounding these tools, and the functionality of current Web browsers.

Web Design Specialist will also teach you to manage the Web site development process. You will learn

about new technologies and traditional strategies involving the Web designer job role. Throughout this

course, you will learn how Web sites are developed as managed projects, relate Web site development to

business goals, and apply guidelines for user accessibility to Web site development. You will also consider

site design from several perspectives. You will approach design from the Web user's perspective so that

you can identify with user interests and needs. You will also assume the roles of Web designer and project

manager, as you work through the Web site development process by evolving a Web presence site into a

working prototype Web project. Hands-on labs include real-world scenarios based on a previously live

version of the Habitat for Humanity International Web site. Note that students will build prototype pages

using Habitat for Humanity content. This content is provided by Habitat for Humanity with permission to

use it in labs teaching site development skills. The prototype pages that students build do not necessarily

represent, duplicate or simulate the current live Habitat for Humanity Web site, which can be visited at


Overview of Web Design


Web Technology

The Nature of the Web

Web Design Concepts

New Technologies

Evaluating Your XHTML Skills

Web Development Teams

Web Teams and Tasks

Web Project Management

Web Project Collaboration

Your Web Design Portfolio

Your Web Design Business

Web Project Management


Web Project Management Phases

Project Documentation and


Web Site Development Process

Bottom-Up Approach to Web


Understanding the Business


Defining a Web Site Vision

From Vision to Strategy

Web Site Specifications

The Metaphor

Mystery Meat Navigation

The Mindmapping Process

Creating a Web Site Wireframe

Creating a Web Page Wireframe

Web Page Layout and Elements

Web Users and Site Design

Effective Web Page Layout

Branding and the Web

Color and Web Design

Fonts and Web Design

Web Site Usability and


Audience Usability and Accessibility

Defining Usability

Web Site Usability Testing

Web Page Accessibility


Browsers and Navigation

Browsers and Design


Browser Adoption

Major, Minor and Alternative


Creating Aliases with TinyURL

Utilizing CAPTCHA

Navigation Concepts

Why Is Navigation Critical?

Primary and Secondary Navigation

Navigation Hierarchy

Site Structure, URLs and File


Familiar Navigation Conventions

Guided Navigation

Navigation Action Plan

Web Graphics

Web Site Images

Digital Imaging Concepts

Raster vs. Vector Graphics

Graphics Applications

Image File Formats

Creating and Optimizing Images

Essential Graphic Design Concepts

Multimedia and the Web

Multimedia and Web Sites

Current Multimedia Capabilities

Animation and the Web

Audio and the Web

Video and the Web

Goals of a Multimedia Site

Multimedia Site Design Basics

User Interaction

Selecting Multimedia Elements

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Ethical and Legal Issues in Web


Ethics and Law in Web


Ethical Issues and the Web

Legal Issues and the Web

HTML and the Evolution of


Function of Markup Languages

SGML: A Short History

What Is HTML?

HTML Goals

The HTML Standard

HTML 1.0 and 2.0

HTML 3.0 and 3.2

HTML 4.0 and 4.01

Separating Format from Structure


Extensible HTML (XHTML)

Reference Sites for Web Developers


What Is XML?

XML Goals

What Is an XML Document?

Rules for Well-Formed XML

HTML Transition to XML

What Is XHTML?

Applying a Single Standard


Web Page Structure — Tables

and Framesets

Creating Structure with X/HTML


Diagramming a Basic X/HTML


Borderless Web Page Structure

X/HTML Frames and Framesets

The X/HTML <frameset> Tag

The X/HTML <frame> Tag

Targeting Hyperlinks in X/HTML

The X/HTML <noframes> Tag

Cascading Style Sheets

Style Sheets

Cascading Style Sheets

Defining and Using Styles

Changeable Style Attributes

Style Guides

Changes from CSS1 to CSS2

Page Layout with CSS

The CSS Box Model

Document Flow and Positioning

CSS Positioning Schemes

Site Content and Metadata

Written Web Site Content

Internet Marketing and Search

Engine Optimization (SEO)


The <meta> Tag and Document


The <meta> Tag and Search


The <meta> Tag and Delayed File


Site Development with Microsoft

Expression Web 4 —


The Transition from FrontPage

Microsoft Expression Web 4

Expression Web Views

Expression Web Menus and


Opening Web Sites and Files in

Expression Web

Developing W3C-Compliant Code

with Expression Web

Site Development with

Expression Web 4 — Basic


Page Layout Options in Expression


Creating a New Web Site Using

Expression Web

Page Layout with CSS

Inserting Images with Expression


Creating Hyperlinks with

Expression Web

Creating Image Maps with

Expression Web

Creating Navigation Bars Using


Expression Web's Dynamic Web


Pasting Formatted Text with

Expression Web

Pasting X/HTML content with

Expression Web

Site Development with

Expression Web 4 —

Advanced Features

Expression Web Styles

Adding Interactivity to Web Pages

Creating Web Forms with

Expression Web

Connecting to Databases

Expression Web Reports

Options for Replacing Old Webbots

Site Development with Adobe

Dreamweaver CS6 —


Adobe Dreamweaver CS6

Dreamweaver Layout Options

Site Development with

Dreamweaver CS6 — Basic


Page Layout in Dreamweaver

Creating Image Maps in


Creating Templates in


Importing Content in Dreamweaver

Site Development with

Dreamweaver CS6 —

Advanced Features

Rollover Images in Dreamweaver

Dreamweaver Web Forms

Dreamweaver Behaviors

Dreamweaver Assets and Library

Editing X/HTML in Dreamweaver

Jump Menus in Dreamweaver

Site Search Forms in Dreamweaver

Adobe Exchange

Creating Web Pages Using

Open-Source Tools

Open-Source GUI Editors

GUI HTML Editors vs. Text Editors

Open-Source Text Editors

Creating a Static Web Page

Using Templates

Checking Spelling

Image Editing with Adobe

Fireworks CS6

Adobe Fireworks CS6

Creating an Image Document in


Adding Text to Images in Fireworks

Cropping Images in Fireworks

Image Layers in Fireworks

Image States in Fireworks

Transparent Images in Fireworks

Image Slices in Fireworks

Multimedia with Adobe Flash

Professional CS6

The History of Flash

Flash Technology Features

Developing with Flash

Flash Shapes

Color and Fills in Flash

Multimedia with Flash Professional

CS6 — Timeline, Layers, Symbols

and Buttons

Flash Timeline

Flash Layers

Saving and Publishing Flash Movies

Flash Symbols

Flash Buttons

Customizing the Flash Library

Multimedia with Flash

Professional CS6 — Tweens

Flash Tweens

Motion Tweens in Flash

Shape Tweens in Flash

Tweening Text in Flash

Multimedia with Flash

Professional CS6 — Movie


Flash Movie Clips

Adding Sound to Flash Files

Adding Flash Movies to X/HTML


Testing for the Flash Player Plug-In

Multimedia with Flash

Professional CS6 —

ActionScript, Masks and

Practical Uses

Flash ActionScript

Mask Layers in Flash

Using SWF and SVG Files on the


Flash and Accessibility

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JavaScript and DHTML


Why Script?

JavaScript and Common

Programming Concepts

What Is JavaScript?

JavaScript vs. Other Languages

Embedding JavaScript into


Using JavaScript to Communicate

with the User

JavaScript Functions

Using JavaScript for Browser


Dynamic HTML (DHTML)

Plug-Ins and Java Applets

Plug-In Technology

Plug-In Installation

Adobe Shockwave and Flash


Adobe Reader

RealNetworks RealPlayer

Rich Media Content

Creating a Downloadable File

Introduction to Java

Java Applets

Applets and Animation

Applet Authoring Tools and


HTTP Servers and Web


What Is an HTTP Server?

Accessing Servers and Services

Basic HTTP Server Administration

Server-Side Technologies

Web Servers and Cookies

Enabling, Disabling and Deleting


Setting Cookie Files

XML and Web Applications

Syndicated Feeds


Web Design and Databases

Database Anatomy

Database Queries

Database Management System


Connecting Web Pages to


Database Tools, Products and


Web Site Publishing and


Web Site Testing

Web Site Publishing

Web Site Hosting

Web Publishing with an FTP Client

Web Publishing with Expression


Web Publishing with Dreamweaver

Comparing Web Publishing Tools

Maintaining Web Sites

Web Server and Web Site Security

Target Audience

Web authors, marketing and communications professionals, PR professionals, Webmasters, graphic

designers, desktop designers, technical writers, and library scientists.

Job Responsibilities

Implement and maintain hypertext -based Web sites using authoring and scripting languages; create Web

content; use Web management tools and digital media tools; and apply human-factor principles to design.


Students taking this course need a basic understanding of Internet functionality and tools, and X/HTML.

No prerequisite courses or certifications are required prior to taking this course or the corresponding

certification exam. However, the course and exam are challenging and comprehensive. CIW offers the Web

Foundations Associate curriculum to provide the base of foundational X/HTML and Internet knowledge

necessary for this course. The CIW Foundations courses are not required, but for many candidates they

are extremely helpful.

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