Strategic Marketing Planning
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Strategic Marketing Planning
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Description
Enroll Now:
Online, enroll anytimeEnroll Now
- Online course: Internet access required
- Enroll anytime: You have 6 months to complete
- $800 (EDP 897454) Proctored final exam
Textbook(s) for this course: Strategic Market Management
Woody Alexander, M.B.A., has administered sales, marketing, distribution and management responsibilities on regional, national and international levels. He has expertise in developing sales and marketing management plans; recruiting, hiring, training and directing employees; sales forecasting; budgeting, accounting, and financial and compensation planning; order development; and implementing systems and procedures.
Author: David A. Aaker
Publisher: Wiley
Edition: …
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Enroll Now:
Online, enroll anytimeEnroll Now
- Online course: Internet access required
- Enroll anytime: You have 6 months to complete
- $800 (EDP 897454) Proctored final exam
Woody Alexander, M.B.A., has administered sales, marketing,
distribution and management responsibilities on regional, national
and international levels. He has expertise in developing sales and
marketing management plans; recruiting, hiring, training and
directing employees; sales forecasting; budgeting, accounting, and
financial and compensation planning; order development; and
implementing systems and procedures.
Textbook(s) for this course: Strategic
Market Management
Author: David A. Aaker
Publisher: Wiley
Edition: 9th
Publication Year: 2009
ISBN: 0470317248
X411.3 (2 semester units in Business Administration)
An elective in the Certificate Program in Marketing
Learn how to develop and write a comprehensive marketing plan. Examine how marketing plans change with the life cycle or market conditions of a product or service. Develop a model marketing plan that includes an analysis of competition, pricing, promotion, distribution and the value proposition. Special emphasis placed on adopting and maintaining a customer orientation when creating marketing plans.
Prerequisite: Introduction to Marketing X460.1 or equivalent, or consent of instructor.
Future-Term Courses and Enrollments
Courses are offered three terms per year: spring, summer, fall. Information about upcoming courses is available when enrollment opens each term.
- Spring term: Enrollment opens in early December. Classes begin in January.
- Summer term: Enrollment opens in early April. Classes begin in late May.
- Fall term: Enrollment opens in early July. Classes begin in August.
Join our email list for periodic updates about course availability.
Sections Closed for Enrollment:
San Francisco, Thurs. Jan. 10, 6 pm, 10 meetings
NOTE: This class is closed. For information about related courses, contact your academic department.
- $750 (EDP 306977)
Christina Johnson, M.B.A., has more than 10 years of
experience in entrepreneurship, business planning and development,
and marketing. Johnson is also an established entrepreneur and
lecturer.
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