Introduction to Advertising

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Introduction to Advertising

UC Berkeley Extension
Logo UC Berkeley Extension
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Description

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  • Online course: Internet access required
  • Enroll anytime: You have 6 months to complete
  • $800 (EDP 897447) Proctored final exam



Deborah Medsker, B.A., has more than 15 years of experience in advertising. As vice president, director of media strategy planning and director of broadcast investment for Starcom Worldwide, Medsker worked with blue-chip clients—including Sara Lee, Kellogg and Coca-Cola—developing innovative communication strategies and negotiating television, magazine and new media advertising schedules.

Textbook(s) for this course: Advertising: Principles and Practice
Author: Sandra Moriarty, Nancy Mitchell, William Wells
Publisher: P…

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Enroll Now:

Online, enroll anytime

Enroll Now

  • Online course: Internet access required
  • Enroll anytime: You have 6 months to complete
  • $800 (EDP 897447) Proctored final exam



Deborah Medsker, B.A., has more than 15 years of experience in advertising. As vice president, director of media strategy planning and director of broadcast investment for Starcom Worldwide, Medsker worked with blue-chip clients—including Sara Lee, Kellogg and Coca-Cola—developing innovative communication strategies and negotiating television, magazine and new media advertising schedules.

Textbook(s) for this course: Advertising: Principles and Practice
Author: Sandra Moriarty, Nancy Mitchell, William Wells
Publisher: Prentice Hall
Edition: 8th
Publication Year: 2008
ISBN: 0132224151

AND Ogilvy on Advertising
Author: David Ogilvy
Publisher: Random House (Vintage Books)
Publication Year: 1985
ISBN: 039472903X



X401.7 (2 semester units in Business Administration)

A requirement in the Professional Sequence in Integrated Marketing Communications; an elective in the Certificate Program in Marketing

Study the key elements that make one advertising campaign successful and another a bust. Learn strategies to understand the customer, maximize the brand and create compelling creative and targeted media plans. Examine the advertising process, explore creativity in media and ads, and develop the critical thinking skills to evaluate advertising campaigns.

Future-Term Courses and Enrollments

Courses are offered three terms per year: spring, summer, fall. Information about upcoming courses is available when enrollment opens each term.

  • Spring term: Enrollment opens in early December. Classes begin in January.
  • Summer term: Enrollment opens in early April. Classes begin in late May.
  • Fall term: Enrollment opens in early July. Classes begin in August.

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Sections Closed for Enrollment:


San Francisco, Tues. Jan. 8, 6 pm, 10 meetings
  • 10 meetings
  • Jan. 8 to March 12: Tues., 6-9 pm
  • San Francisco: Room 803, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
  • $750 (EDP 306449)


Deborah Doyle, B.A., has held senior account positions at advertising agencies such as Publicis & Hal Riney, McCann Erickson and Hoffman/Lewis. She introduced the first camera phone for Sprint PCS, created Stanford Hospital and Clinics' first brand campaign and turned a sale into an event for Marshall Fields. In 2006, Doyle launched Stage2 Marketing. Her clients include Napa Farms Market, Varian Medical Systems and SolarCity. Her work has won 15 Addy's, a D&AD and McDonald's highest agency honor, the Co-op Achievement Award.

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