Communicating Across Cultures: Marketing and Sales Challenges Around the World

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Communicating Across Cultures: Marketing and Sales Challenges Around the World

UC Berkeley Extension
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Description

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  • Online course: Internet access required
  • Enroll anytime: You have 6 months to complete
  • $800 (EDP 897181) Proctored final exam



Gwynne Pacheco, Ed.D., is a professor emerita in developmental studies, psychology and sociology at Napa Valley College and a lecturer in psychology and sociology at the University of Hawaii.

Textbook(s) for this course: Intercultural Business Communication
Author: Lillian H. Chaney and Jeanette S. Martin
Publisher: Prentice Hall
Edition: 5th
Publication Year: 2010
ISBN: 0132127903

AND Note: Access to Pearson's MyCommunicationKit website is required for the course. International students cannot access this site.
Intercu…

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Enroll Now:

Online, enroll anytime

Enroll Now

  • Online course: Internet access required
  • Enroll anytime: You have 6 months to complete
  • $800 (EDP 897181) Proctored final exam



Gwynne Pacheco, Ed.D., is a professor emerita in developmental studies, psychology and sociology at Napa Valley College and a lecturer in psychology and sociology at the University of Hawaii.

Textbook(s) for this course: Intercultural Business Communication
Author: Lillian H. Chaney and Jeanette S. Martin
Publisher: Prentice Hall
Edition: 5th
Publication Year: 2010
ISBN: 0132127903

AND Note: Access to Pearson's MyCommunicationKit website is required for the course. International students cannot access this site.
Intercultural Competence packaged with MyCommunicationKit Student Access Code Card
Author: Myron W. Lustig and Jolene Koester
Publisher: Allyn and Bacon
Edition: 6th
Publication Year: 2009
ISBN: 0205748562



X495.7 (2 semester units in Business Administration)

An elective in the Certificate Program in Marketing

Global transactions are becoming the norm in business and marketing, and sales professionals face a variety of communications challenges in adapting to the international marketplace. Examine the theories of specific culture-bridging tools and techniques needed by today’s international sales and marketing practitioners.

Future-Term Courses and Enrollments

Courses are offered three terms per year: spring, summer, fall. Information about upcoming courses is available when enrollment opens each term.

  • Spring term: Enrollment opens in early December. Classes begin in January.
  • Summer term: Enrollment opens in early April. Classes begin in late May.
  • Fall term: Enrollment opens in early July. Classes begin in August.

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