Online Designing the 9+ Customer Experience Course

Go beyond satisfaction. Design customer experiences people genuinely love, and tell others about, using behavioural science. Most customer experience work fails because it speaks to the wrong brain. This behavioural science course teaches you to design experiences that remove friction and turn customers into advocates. Across 12 lessons you learn why customers decide on feeling rather than logic, how to uncover what they truly want, how to design the moments that shape the memory of the whole experience, and how to remove the hidden worries that quietly stop people. It is for anyone designing customer experiences who wants to understand why some build loyalty and others are forgotten, with no prior behavioural science needed. Every lesson is short and focused, so you can pause, rewind and revisit whenever a new customer project starts. You get lifetime access, downloadable frameworks, AI Prompt Guides plus the SUE Guru, personal feedback from the SUE team, and an EQAC-accredited certificate. Taught in English with Dutch subtitles.