Content Marketing: The Art of Promotion

How to write headlines that get results, pitch your work to the people who matter, and spread the word about your business, project, or idea.

Have you ever written a blog post, made a fancy PDF, or shared an image — only to hear the sound of crickets?

Content Marketing is the beautiful art of making work that matters—and then, finding ways to share it with people who want to see it. Imagine posting recipes and photos to your Instagram account and gaining a following for your work. Or, if you're a business owner, meeting the right clients by giving them what they want —cultivating a relationship instead of feeling like a sleazy salesperson. What if you could create something that people actually want to download, creating fans and followers for your audience in an authentic, community-oriented way? 

In this class, we'll look at the art of getting press, publishing your own work, and spreading the word about your business, idea, or project. You'll learn:

• Common content marketing mistakes
• How to create highly valuable content
• Common mistakes people make when writing pitches
• How to write headlines that get results
• How to use storytelling in your copywriting

If you're tired of creating content that doesn't go anywhere, you'll learn our proven strategies for writing headlines, pitching your work, and working with journalists to get your ideas to spread— all for a fraction of the cost of other online marketing courses. 

Who It's For

• Business owners
• Digital marketers
• People looking to switch careers
• Copywriters and content writers
• Anyone with ideas to share!

What You'll Get

• 10 step-by-step videos
• Strategic publishing best practices
• An inside look at the world of PR
• Copywriting techniques that work