Sendhil Mullainathan: Solving social problems with a nudge
http://www.ted.com MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology ... yet somehow, we don't or can't. Why?
Topics:
["Sendhil", "Mullainathan", "TEDTalks", "TED", "talks", "TEDIndia", "India", "Nudge", "behavioral", "economics", "social", "problems", "decision", "making", "choice", "theory", "psychology"]
Duration
Duration minutes: 20
Duration seconds: 34
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
http://www.ted.com MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology ... yet somehow, we don't or can't. Why?
Topics:
["Sendhil", "Mullainathan", "TEDTalks", "TED", "talks", "TEDIndia", "India", "Nudge", "behavioral", "economics", "social", "problems", "decision", "making", "choice", "theory", "psychology"]
Duration
Duration minutes: 20
Duration seconds: 34
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

