Do you really know why you do what you do? | Petter Johansson

Experimental psychologist Petter Johansson researches choice blindness -- a phenomenon where we convince ourselves that we're getting what we want, even when we're not. In an eye-opening talk, he shares experiments (designed in collaboration with magicians!) that aim to answer the question: Why do we do what we do? The findings have big implications for the nature of self-knowledge and how we react in the face of manipulation. You may not know yourself as well as you think you do. Check out more TED Talks: http://www.ted.com The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. Follow TED on Twitter: http://www.twitter.com/TEDTalks Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: https://www.youtube.com/TED

Topics:

["TEDTalk", "TEDTalks", "cognitive science", "psychology", "choice", "illusion", "decision-making", "self", "magic"]

Duration

Duration minutes: 16

Duration seconds: 11