Sales Presentations

Most sales personnel assume that the value of their sales presentation lies in the quality of the information they provide. If that were true, why not just mail out a great brochure? The fact is, too many sales presentations come off like “walking brochures,” with less than satisfying results. A truly effective sales presentation must go beyond simply imparting information, and concentrate on doing whatever it takes to affect the behavior, attitudes and choices of the audience.

In our Sales Presentations Seminar, our goal is to help you develop the presentation skills you need to cause your message to come alive in the minds and hearts of your audience. We give you all the fundamentals like enunciation, projection, tone and pitch. We talk to you about posture and gestures, and organizing your outlines for maximum clarity. But then we add things like how to understand the psychological and emotional needs of the key decision makers in your audience so you can speak to them in their language. We also give you plenty of pointers for how to answer questions and deal with objections. But the greatest value of this course is that you are going to receive personal, one-on-one-coaching from our senior coaching staff, and you will be videotapes a minimum of 10 times while you are actually practicing your new presentation skills, so you can observe the evolution of your new presentation abilities.

Seminar Objectives:

Participants in the Sales Presentations training seminar will learn to:

• Present technical information in a clear, concise, and persuasive manner.
• Enhance voice projection, articulation, pacing, and fluency.
• Enhance body language, eye contact, and gesturing.
• Determine audience attitudes and needs, and overcome anxiety.
• Identify and handle audience questions and objections.
• Project a sense of confidence and credibility through professional delivery skills.
• Plan their presentation around the market forces that affect their industry.
• Structure a presentation for maximum impact on key decision makers
• Overcome negative or distracting mannerisms.
• Set up a specific action plan to improve their image through regular practice of their new presentation skills.