Employee Communication (corporate communicatie)

Communication does not work in isolation. Multiple forces, such as leadership, culture, structure, and technology, interplay to influence how communication works. Effective employee communication requires a thorough understanding of organisational context, infrastructure, power dynamics, employee psychologies, and communication processes.

Today, the goal of employee communication has gone beyond keeping employees informed, generating conversations, or shaping perceptions; instead, it is to create a holistic positive employee experience (physically and psychologically), manifested by trust, engagement, and loyalty, which can be translated into a strong internal brand and culture that can be leveraged in the company’s external communication efforts. Employee communication aims to motivate and inspire employees to work with a higher purpose and genuine passion and strive for a unified vision. It is to engage employees in behaviour change. As an art and a science, employee communication has welcomed its best era.

In this course, you’ll explore:

1. Why does employee communication matter? What is the role of employee communication?
2. How can communication channels be optimised to best reach employees and keep them informed, motivated, and engaged? How can organisations engage remote workers? How do we take full advantage of emerging technologies to engage employees and mitigate potential issues and risks?
3. How should corporate leaders communicate to align employees with strategies, build the internal brand, and enhance employee trust?
4. How should leaders and companies communicate with employees during turbulent times (e.g., during the COVID-19 pandemic, or a strategic change)
5. Why is culture not just an HR concern? How to leverage the power of communication to build a healthy and effective workplace culture. How to establish a positive emotional culture (e.g., a culture of joy, companionate love, pride, and gratitude).
6. How to create an employee communication campaign and evaluate its effectiveness. How can internal publics and audiences be segmented and analysed?