Crisis Communication (corporate communicatie)

A crisis may occur either naturally or as a result of human error, intervention, or even malicious intent. It can include tangible devastation, such as the loss of lives or assets, or intangible devastation, such as the loss of an organisation’s credibility or other reputation damage. A crisis can also have significant financial impact on your organisation, and it usually affects multiple constituencies in more than one market. So you must communicate effectively to avoid negative consequences. You can minimize negative reactions and fallout by preparing for a crisis by creating and analysing a crisis communication plan.

In this three-day course you will learn all aspects of crisis communication for managers, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention. 

You will think more strategically about communication and feel more confident in dealing with all aspects of crisis communication after this masterclass. You will learn specific tools to apply before, during, and after a crisis hits, and some general frameworks that will help your organisation conquer a crisis situation, and ideally, prevent crises from happening in the first place. And, you will investigate how to anticipate potential risk areas ahead of time, and as a result, behave more proactively when a crisis strikes.

Learning objectives

Through this course you will:

• learn how to anticipate potential risk areas ahead of time
• obtain a strategic communication perspective on crisis communication
• increase your confidence in dealing with various crisis situations
• investigate specific tools to apply before, during, and after a crisis
• explore a variety of framing techniques
• learn how to consider appropriate communication channels.

You will also explore how to determine the appropriate communication channels when sending a message to employees, consumers and the media during high-pressure crisis times.