Corporate Purpose, Leadership and Communication

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Corporate Purpose, Leadership and Communication

Rotterdam School of Management, Erasmus University - Executive Education
Logo Rotterdam School of Management, Erasmus University - Executive Education
Provider rating: starstarstarstarstar_half 8.8 Rotterdam School of Management, Erasmus University - Executive Education has an average rating of 8.8 (out of 31 reviews)

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Starting dates and places
placeErasmus Universiteit Rotterdam, campus Woudestein
2 Mar 2026 until 4 Mar 2026
check_circle Starting date guaranteed
Description

How to attain a Purpose-led Organisation?

Ready to propel your organisation towards a purpose-led future? As businesses worldwide shift their focus from serving shareholders to making a positive impact on society, it is vital to ensure your organisation's purpose aligns with its industry and stakeholders while driving social and financial performance.

Join our highly anticipated masterclass on corporate purpose, leadership and communication. Gain valuable knowledge and actionable strategies through an action learning model. Explore how to define, activate, and align your organisation's purpose. Immerse yourself in real-life case studies, interactive exercises, and collaborative group work,…

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Didn't find what you were looking for? See also: Leadership, M&A (Mergers & Acquisitions), Feedback Skills, Management Skills, and Retail (Management).

How to attain a Purpose-led Organisation?

Ready to propel your organisation towards a purpose-led future? As businesses worldwide shift their focus from serving shareholders to making a positive impact on society, it is vital to ensure your organisation's purpose aligns with its industry and stakeholders while driving social and financial performance.

Join our highly anticipated masterclass on corporate purpose, leadership and communication. Gain valuable knowledge and actionable strategies through an action learning model. Explore how to define, activate, and align your organisation's purpose. Immerse yourself in real-life case studies, interactive exercises, and collaborative group work, all designed to accelerate your learning.

This three-day course is designed to help you:

  • Define purpose and its value for organisations.
  • Discuss the role of organisation's character in linking purpose.
  • Explore the importance of a compelling purpose statement and narrative for a purpose-led organisation.
  • Discover how to activate a defined corporate purpose through leadership, culture, and internal communications.
  • Learn strategies to align and engage employees in realizing the organisation's purpose.

Alumni from RSM and Erasmus University Rotterdam receive a 15% discount on selected programmes. Contact our programme advisor for more information.

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