Conscientious Organisations (Corporate Communicatie)

Conscientious Organisations: beyond corporate social responsibility

The course Conscientious Organisations at Rotterdam School of Management (RSM) focuses on transforming businesses into purpose-driven entities that balance profitability with a commitment to ethical practices and sustainability. Designed for senior leaders and professionals, this three-day programme equips participants with the knowledge and tools to embed ethical values into their organisations.

Through a mix of lectures, workshops, and real-world case studies, participants will explore how to align business strategies with societal and environmental goals, including the UN Sustainable Development Goals (SDGs). Key learning outcomes include fostering conscientious leadership, strengthening stakeholder trust, and building resilient organisations that drive positive societal impact.

In this three-day course, you will:

• Understand the value of conscientious thinking and acting by addressing the needs of all stakeholders within the organisation.
• Learn how to embed a conscientious approach into core business operations, building profitable businesses that align with ethical and responsible practices.
• Develop innovative business models that deliver sustainable benefits and communicate these effectively to stakeholders.
• Recognise the role of corporate culture and leadership in promoting a conscientious business approach, fostering an ethical work environment.
• Utilise relevant research to gain insights into consumer attitudes and behaviour, using these insights to inform business decisions.
• Identify and overcome barriers to becoming a conscientious organisation, while exploring the opportunities this transformation presents.

The course is an excellent opportunity for professionals to gain actionable insights and innovative strategies for addressing today's complex challenges while enhancing organisational value. For more details, visit RSM’s website.