Driving Product Growth - In-person

Driving Product Growth is for those who want to develop deep expertise in driving the growth and profitability of in-life products.

In-life products are the lifeblood of a business. These products pay wages to employees and dividends to shareholders. Maintaining, optimizing, and growing products is fundamental to effective product management and is one of product management’s most important contributions.

The course teaches you the skills and activities needed to drive product growth. You will gain the knowledge and confidence to design, plan, and execute a strong product growth strategy.

It's for people who manage all types of products, be that hardware, software, services, or platforms in B2B, B2C, B2G, or internal products.

Course modules include:

Module 1: Introduction to product growth

Module 2: Target setting

Module 3: Growth strategies

Module 4: Overcoming challenges

Module 5: Draft growth plan

What you'll learn

• Understand and apply a range of growth frameworks that align with business objectives.
• Demonstrate the ability to manage the cross-functional coordination and operational planning needed to support product growth.
• Develop growth strategies that are ethical and sustainable, supporting long-term business success and reputation.

Prerequisites

Product managers attending should have completed either the Product Focus foundation “Product Management and Product Marketing course” or an industry equivalent.