Siebel 8.1 Loyalty

Students learn how to create and configure a loyalty program in Siebel 8.1 Loyalty, including how to create and support loyalty point types and manage loyalty tiers. Loyalty promotions provide a powerful mechanism for handling loyalty accruals and redemptions, managing membership tiers, and supporting member services. Students learn how to design, implement, and test promotions. Loyalty programs typically have a rich partner infrastructure. Students learn how to register and qualify loyalty partners, define partner terms, specify partner products, and organize products in catalogs.

Implementing Siebel 8.1 Loyalty requires configuration to the specific requirements of the host company. Students learn how to configure loyalty-specific features, including member services and lists of values. Students also learn how to optimize Loyalty server components by setting component parameters and system preferences.

Learn To:

• Create loyalty programs
• Define loyalty point types and loyalty tiers
• Design, implement, and test loyalty promotions
• Create loyalty products and create redemption catalogs
• Configure loyalty member services
• Configure loyalty processing engine parameters

Audience

• Business Analysts
• Administrator
• Application Developers
• Project Manager

Course Topics Introducing Siebel Loyalty

• Defining key Siebel Loyalty terms
• Identifying important Siebel Loyalty entities
• Describing three Loyalty applications

Creating Loyalty Programs and Points

• Creating a loyalty program record
• Creating loyalty point types

Creating Loyalty Promotions

• Describing the components of a loyalty promotion
• Designing promotion rules
• Creating and testing a loyalty promotion

Administering Loyalty Partners

• Configuring Siebel Loyalty for partner operations
• Creating partner users
• Describing a scenario of a partner using Siebel Loyalty Partner Portal
• Performing administrative tasks to support loyalty partners

Creating Loyalty Programs: Tiers

• Creating loyalty tier classes and tiers
• Defining tier promotions for each tier

Setting Up Accruals

• Describing the roles of accrual and base promotions
• Creating a base promotion
• Creating accrual promotions

Configuring Redemptions

• Setting up airline and non-airline redemptions
• Managing redemption packages, vouchers, point loans, and points-to-pay conversion

Loyalty Products and Catalogs

• Creating loyalty products
• Creating a catalog and categories for loyalty products

Administering Member Services

• Describing loyalty member enrollment
• Performing member enrollment and services
• Implementing a member service using an admin promotion

Configuring Siebel Loyalty

• Configuring Siebel Loyalty server components
• Optimizing Siebel Loyalty performance with server keys and system preferences
• Modifying lists of values to meet business requirements
• Adding employees as Siebel Loyalty users

Siebel Loyalty Web Services

• Describing Siebel Loyalty Web services
• Publishing a Siebel Loyalty inbound Web service

Course Objectives

• Create loyalty program point types
• Describe the role of the different Siebel Loyalty applications
• Create a loyalty program
• Create and test loyalty promotions
• Create loyalty program tier classes, tiers, and tier promotions
• Create base and accrual promotions
• Configure redemptions in Siebel Loyalty
• Create loyalty products and catalogs
• Configure Siebel Loyalty member services
• Configure Siebel Loyalty server components and parameters
• Use Siebel Loyalty Web services