Managing Your ATG Commerce Solution Rel 10.1

Managing Your ATG Commerce Solution teaches you how to use ATG's Business Control Center to create a dynamic and compelling e-commerce experience to attract, convert, and retain customers.

• Learn To:
• Strengthen customer relationships with dynamic personalization and scenarios
• Manage your catalog, other site content, and business processes
• Apply ATG technology to business-critical problems
• Utilize best practices when designing and managing your site
• Promote upsell and cross-sell opportunities

Best Practices and Design Decisions (subhead) The course will offers 'best practice' advice on applying ATG technology to your organization's needs. You learn about the out-of-the-box capabilities of ATG's product suite and where to customize your environment to maximize effectiveness. You also learn about key design decisions when planning your organization's site.

Hands-On Exercises

The hands-on lab exercises start with a guided tour of ATG features, and then move into more advanced skill building. You will have a chance to explore all major areas of ATG's business management tools.

Modular Approach

• This course is divided into several independent modules:
• ATG Commerce (merchandising, promotions, catalog management)
• ATG Personalization (scenarios, profiles, targeted content)
• ATG Search Merchandising
• ATG Content Administration

You also have the option of tailoring the course to your organization's needs by choosing the modules that meet your training requirements.

Audience

• Marketing
• Business Analysts
• Project Manager
• Functional Implementer

Course Topics Introduction to ATG Capabilities and Features

• Capabilities and features of the Oracle ATG Web Commerce product suite
• The customer relationship lifecycle

Getting Started

• The class practice environment
• ATG Commerce Reference Store overview
• Accessing the ATG Business Control Center (BCC)

The Product Catalog

• ATG Commerce overview
• ATG Merchandising overview
• The catalog hierarchy
• Catalog assets: Products, Categories, and SKUs
• Working with projects and assets in Merchandising
• Catalog presentation

Pricing

• The item pricing process
• Editing prices in products, SKUs, and price lists
• Volume pricing
• Assigning price lists to users

Advanced Asset Editing

• Editing Collections
• Editing multiple assets
• Editing assets using Visual Merchandising

Promotions and Coupons

• Offering and applying promotions
• Viewing promotions in the BCC
• Creating, delivering, and redeeming coupons
• Creating and exporting coupon batches

Commerce Marketing

• Promotion Upsells
• Cross selling and upselling

Multisite

• Common multisite approaches
• Data sharing and site groups
• Site administration in the BCC
• Multisite best practices

Profiles and Segmentation

• Personalization
• The user profile
• User segments

Scenarios

• Building and managing ATG Scenarios
• Using Scenario templates

Delivering Personalized Content

• Slots
• Targeters
• Content groups
• Personalized email

User Directory

• Organizations
• Roles
• BCC access control

Commerce Personalization

• Commerce Scenarios
• Dynamic cross and up-selling
• Business-to-business commerce
• Order approvals

Commerce Search

• Commerce Search features
• Search administration

Search Personalization

• Search Merchandising
• Personalizing search results
• Results prioritization
• Configuration rules

Facets

• Dynamic navigation
• Creating facets
• Nested and category facets

Managing Projects

• ATG Content Administration (CA) review
• CA Projects and Tasks
• Project history

Managing Assets in Content Administration

• Asset types
• Browsing and editing assets
• Creating new assets
• Comparing asset versions

Tasks and Workflows

• Default and custom workflows
• Roles and tasks
• Asset lifecycle and locking
• Rollback
• Asset editing conflict resolution

Testing Changes

• The staging environment
• One-off deployment target
• Preview server

Managing Content Administration

• Viewing site status
• Planning and initiating deployment and rollbacks

Course Objectives

• Apply ATG technology to business-critical problems
• Create and manage ATG Commerce product catalogs
• Create and deliver promotions
• Configure personalized search results
• Market products more effectively using cross-selling and upselling features
• Personalize customers’ web site experience with targeters, slots and scenarios
• Segment customers into meaningful groups and deliver content based on their preferences and behavior
• Develop detailed business requirements for specific scenario needs
• Manage and publish all manner of web site content