Web Analytics: Integrating Website and E-mail Data (Spring 2013)

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Web Analytics: Integrating Website and E-mail Data (Spring 2013)

NYU School of Continuing and Professional Studies
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Description

To effectively measure digital marketing programs, it is critical to integrate Web analytics and e-mail profile data. Gain helpful information that maximizes return on investment by tracking and analyzing the behavior of customers, browsers, and non-responders. Topics include extracting conclusions from data found in abandoned shopping carts; site recency, frequency, and monetary (RFM) analysis; site usage; domains and URLs; keywords and search engine placement; measuring unique visitors; and e-mail campaigns. Learn about analytics software used for Web mining, how data is passed between applications, the importance of real-time updates, and warehousing options.

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Didn't find what you were looking for? See also: Website Development, E-Marketing, Web Accessibility, Web Analytics, and Internet Security.

To effectively measure digital marketing programs, it is critical to integrate Web analytics and e-mail profile data. Gain helpful information that maximizes return on investment by tracking and analyzing the behavior of customers, browsers, and non-responders. Topics include extracting conclusions from data found in abandoned shopping carts; site recency, frequency, and monetary (RFM) analysis; site usage; domains and URLs; keywords and search engine placement; measuring unique visitors; and e-mail campaigns. Learn about analytics software used for Web mining, how data is passed between applications, the importance of real-time updates, and warehousing options.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.