Social Media Crisis Management (Spring 2013)
- Product type
Social Media Crisis Management (Spring 2013)
Description
When the public perception of an organization’s reputation quickly changes due to an unexpected and negative situation, the communications team must react quickly and strategically to course-correct. Learn the appropriate tenents of public response (timing, delivery, and content); the difference between dialogue and messaging; the importance of transparency; monitoring and follow-up of online sentiment; and how to develop a crisis management plan.
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
When the public perception of an organization’s reputation quickly changes due to an unexpected and negative situation, the communications team must react quickly and strategically to course-correct. Learn the appropriate tenents of public response (timing, delivery, and content); the difference between dialogue and messaging; the importance of transparency; monitoring and follow-up of online sentiment; and how to develop a crisis management plan.
Share your review
Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate $1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.