Marketing and Distribution (Spring 2013)
- Product type
Marketing and Distribution (Spring 2013)
Description
Marketing and distribution strategies have changed markedly over the past two decades. Discuss how distributors get films into theatres, and the advantages and disadvantages of self-distribution, as well as cable, home video, and ancillary rights. Examine how major studios institute national campaigns, the differences between national circuits and local independents, along with specialized marketing campaigns for independent and foreign films. Learn how theaters decide which films to play and the interdependent relationship of production, marketing, distribution, and exhibition.
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Marketing and distribution strategies have changed markedly over the past two decades. Discuss how distributors get films into theatres, and the advantages and disadvantages of self-distribution, as well as cable, home video, and ancillary rights. Examine how major studios institute national campaigns, the differences between national circuits and local independents, along with specialized marketing campaigns for independent and foreign films. Learn how theaters decide which films to play and the interdependent relationship of production, marketing, distribution, and exhibition.
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