English to Spanish Translation for Marketing and Advertising in the 21st Century (Spring 2013)

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English to Spanish Translation for Marketing and Advertising in the 21st Century (Spring 2013)

NYU School of Continuing and Professional Studies
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Description

Shifting economic structures; a faster flow of information, goods, and services; and the constant evolution of technology have contributed to a myriad of marketing opportunities and strategies being created by globalization. 21st-century translation professionals must adapt to these changes both linguistically and culturally in order to thrive in the current business environment. Learn how to accurately meet these new demands when translating from English to Spanish, using both established and new translation tools. Explore how to customize Spanish to your desired target audience and understand the impact of culture and gender on your work.

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Didn't find what you were looking for? See also: Advertising, Translation, Spanish, English (FCE / CAE / CPE), and Public Relations (PR).

Shifting economic structures; a faster flow of information, goods, and services; and the constant evolution of technology have contributed to a myriad of marketing opportunities and strategies being created by globalization. 21st-century translation professionals must adapt to these changes both linguistically and culturally in order to thrive in the current business environment. Learn how to accurately meet these new demands when translating from English to Spanish, using both established and new translation tools. Explore how to customize Spanish to your desired target audience and understand the impact of culture and gender on your work.

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