Social Media Marketing with Facebook and Twitter

Promote a brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter.In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons. Topics include: Understanding online marketing Keeping business and personal accounts separate Developing a marketing funnel strategy Creating a branded Twitter page background Optimizing tweets to help them go viral Leveraging the latest Facebook features for pages Managing your Facebook Timeline Creating targeted Facebook social ads Customizing Facebook pages with iFrames Using Twitter and Facebook analytics to measure impact Reducing your workload with social media management programs