Online Marketing Fundamentals
Description
Introduces web marketers, web designers, business owners, and executives to the world of online marketing.In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing. Topics include: Defining the target market Setting clear goals and success metrics Working with web analytics software Building a site map Selecting a domain name and a web host Planning fo…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Introduces web marketers, web designers, business owners, and executives to the world of online marketing.In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing. Topics include: Defining the target market Setting clear goals and success metrics Working with web analytics software Building a site map Selecting a domain name and a web host Planning for mobile Conducting social media marketing Developing an email marketing campaign Exploring content marketing Reviewing online public relations Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO) Reviewing blogging and microblogging Looking at online advertising with search, affiliates, email, and more
Share your review
Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate $1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.