MSc Strategic Marketing

You will gain a full understanding of the important processes and considerations involved in implementing, managing and evaluating marketing strategies in national and international contexts.

This globally recognised programme covers in-depth market research, data analysis, strategic planning and communications at a leadership level. You can also tailor the course to your precise career goals through specialist modules.

Our full-time and part-time options, available at our centrally located Birmingham campus, allow you to study in a way that suits you. Online study (anywhere, anytime) is also possible through InterActive, an innovative online platform.

A number of specialisations will allow you to specialise in your desired field and gain the in-depth marketing knowledge needed to perform in top senior positions.

• UK undergraduate degree (2:2 minimum) or equivalent in business, finance, economics or related degrees with major components in Economics, Mathematics and Statistics
• English Levels 6.5 IELTS (6.0 in all bands) or equivalent
• Applicants with substantial relevant professional experience will also be considered
• GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications. (Target score 550)

Students who do not satisfy the academic or English requirements can apply one of our Pre-Master's Programmes