Publish and Sell Your E-Books

About This Course

E-books are blazing through the publishing world like a speeding comet, with thousands of previously undiscovered authors as the bright glowing lights in its tail. Independent—indie—authors are becoming overnight sensations in the New York Times and USA Today, on Amazon, and well, everywhere e-books are sold. In this course, you'll see how you can join their ranks by learning how to publish and sell your own e-book.

It's no secret that e-books now regularly outsell traditionally published books in online bookstores around the world. This is great news for authors, who no longer need a large budget to self-publish and promote their books. In fact, in this course, you'll learn step by step how to use free tools to turn your manuscript into a professionally published e-book ready for distribution. Or, if you don't consider yourself a "techie," this course will give you the information you need to select the right publishing services to help you as you convert your manuscript so you're ready to sell it as an e-book.

Whether you're a first-timer or have already put out an e-book or two, this course puts you inside the publishing industry, sharing the tricks of the trade used by traditional publishers to make sure their books are in the best position to be found by readers. You'll learn how to target your reading audience, select bookstores, get your book distributed around the world, and even have your book added to your local library's virtual shelves. By the end of this course, you can have your publishing dreams come true by selling an e-book. Make it happen today!


Course Revised June 2013

About The Instructor

This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Linda Aksomitis.

Syllabus

A new section of each course starts monthly. If enrolling in a series of two or more courses, please be sure to space the start date for each course at least two months apart.

Week 1

Wednesday - Lesson 01

E-book sales climb higher every day. In fact, e-book sales have put millions of dollars in the hands of previously unpublished authors, midlist authors who've had modest print sales, and established authors who've decided to strike out on their own. When you publish your own e-book, you can earn up to 10 times higher royalties! In this first lesson, we're going to do a whirlwind tour of the rise of e-books. We'll follow that with an overview of the major players in the industry and look at e-book readers. By the time you're finished this lesson, you'll be ready to start self-publishing your own e-book.

Friday - Lesson 02

In this lesson, you're going to start getting your e-book ready for publication, much like you would prepare a great manuscript for an editor at a publishing house. You want to make sure you have a great story that hangs together or a nonfiction book that's error-free. One of the best starts you can give your e-book when you send it off into the world is to make sure it's up to today's standards—with proper grammar, spelling, and style. In this lesson, you'll find out how to use tools to make this task simple and fast!

Week 2

Wednesday - Lesson 03

Today, we'll start the first steps in the publishing process. You'll learn how to create a reader profile describing your ideal reader and apply what you've learned to your marketing plan. I'll share two of my book profiles with you and show you how they helped me write the book descriptions, select the titles, and create the covers. I've filled this lesson with lots of tips that will help you find readers for your book when it's launched.

Friday - Lesson 04

For this lesson, we'll look at a few things you should do before publishing your book. First, we'll discuss copyright registration. This will ensure that you're compensated if someone uses part of your book once it's in the bookstores! To make your book available in bookstores, you'll also want to get an ISBN, which stands for International Standard Book Number. This identifies your book worldwide. I'll tell you how that works, and what your options are, as well. And finally, we'll examine CIP, or Cataloging in Publication, data. This is the information librarians add to their catalog so that they can circulate your book to their patrons. It's exciting to think about, isn't it? Pretty soon, you'll have a catalogued book!

Week 3

Wednesday - Lesson 05

This lesson takes you "under the covers" of your book to your title page and all the front and back matter you want to add. You'll need to consider the author name you want to use, or whether you want to use your own name at all. This is a big decision, so we'll look at a number of things you should consider. Once that's done and you've typed all the information into your book and formatted it, you'll learn how to add a table of contents and hyperlinks, so your reader can move around easily. This lesson will give you lots to think about and lots to do—and when you're done, you'll have included everything you'll find in any traditionally published book.

Friday - Lesson 06

Today you'll learn how to add your cover to your book, along with any other essential images. Images aren't always perfect, so you'll learn some basic steps on how to adjust them. And you'll also learn how to check the file size of your book and ensure that it meets bookseller and distributor requirements. Once you've got everything just the way you want it, you'll learn how to convert your book file to a PDF, the most popular document file on the Web. And you'll even learn how to password protect PDFs to sell from your site!

Week 4

Wednesday - Lesson 07

What are your options for converting your manuscript into an e-book that users can read on e-readers? Your choices range from hiring a service that does it all to doing it all yourself. In this lesson, we'll look at the pros and cons of paid services and free services, and I'll show you how to use Sigil—free open source editing software—to convert your book to EPUB format and add metadata that will help with sales at online retailers. Not sure what metadata is? We're going to go into detail on that too, and you'll learn how to use the same tools as traditional publishers in the brick-and-mortar world to give your e-book an inside advantage. By the end of this lesson, your e-book will be ready to read on many popular e-readers!

Friday - Lesson 08

In this lesson, you'll learn how to use an e-book management tool to do a number of different things, from organizing your own e-book library to converting your e-book to a multitude of formats. The name of the tool is Calibre. Calibre lets you add stars and comments to the books you've downloaded, as well as convert unprotected e-book files from one format to another, so you can read books you've purchased on your smartphone, tablet, or e-reader. By the end of this lesson, you'll know how to use Calibre to fine-tune your EPUB file and convert it to MOBI for the Kindle reader. You'll be amazed at how easy Calibre is to use—just follow the steps, and you'll have your e-book ready to upload to online bookstores in no time!

Week 5

Wednesday - Lesson 09

Publishing your own e-books is a business, and in Lesson 9 we'll look at the business end of things. There's always some paperwork required to start up a business, particularly on the Internet where you're dealing with online bookstores that could be anywhere in the world. Amazon is the world's biggest bookstore, and its headquarters are in the United States, so we'll look at their requirements first. They don't make the rules though—they only implement the ones set down by law. We'll also go through the business decisions you'll have to make, including adding DRM, pricing your book, and whether you want to make your title exclusive to one store. We'll wrap up the lesson by walking step-by-step through the questions you'll answer as you upload and publish your book!

Friday - Lesson 10

This lesson opens up many virtual bookshelves for your new book as you learn how to select and work with an e-book distributor or aggregator. Even if you're an international author, aggregators can get you into any bookstore you want! It's an exciting time to be self-publishing, as there are many different options and tailor-made solutions. Even if you're starting out with a publishing budget of $0, your book can reach millions of readers. And if you're concerned about your technical skills, don't! In today's lesson, you'll also learn how a distributor can take care of everything for you.

Week 6

Wednesday - Lesson 11

When you decided to self-publish your book, you eliminated the publisher—who would have gotten the biggest share of income from your hard work. In this lesson, I'll show you how you can eliminate the bookstore too. That leaves all the money from sales in your hands! There are other advantages to selling your books directly, and we'll take a look at those, as well as some of the disadvantages. I'll outline the three main considerations for direct sales, and we'll do a quick overview of the many options you'll have for collecting money online and delivering books to your buyers.

Friday - Lesson 12

This may be the last lesson of the course, but it's also one of the most exciting. We're going to look at additional ways to get your book in readers' hands. One of the first, of course, is libraries. How would you like to see your name and book come up when you search your library's online catalog? We'll also talk about getting into school libraries, and the Google Books Library Project that aims to digitize all the books in the world. Interested in your multimedia options? We'll cover this today as well, and we'll discuss your options for printing your book so traditional print readers can also have access to it. So be prepared to come away with new ways to have your books reach readers!

Requirements

Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader). Any type of word processor can be used in the initial manuscript set-up, however, Word for Windows is used as the example. Two additional types of software, Sigil and Calibre, available free online, are used in the actual conversion to e-book formats.