Strategic Innovation: Innovation at the Frontier: An Exploration of Cutting-Edge Topics
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About this course: In his influential book, The Innovator’s Dilemma, Professor Clayton Christensen, introduced the term disruption to the popular lexicon. Disruption refers to the failure of well-managed firms to succeed when faced with technological change associated with disruptive technologies, i.e. technologies that are inferior in the beginning but get better soon enough to precipitate the failure of entrenched firms. The very practices that made incumbent firms successful in managing sustaining technologies may actually prove to be debilitating while managing disruptive technologies. Drawing from many of collective research in disruptions, this course will offer a set of framework…
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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: In his influential book, The Innovator’s Dilemma, Professor Clayton Christensen, introduced the term disruption to the popular lexicon. Disruption refers to the failure of well-managed firms to succeed when faced with technological change associated with disruptive technologies, i.e. technologies that are inferior in the beginning but get better soon enough to precipitate the failure of entrenched firms. The very practices that made incumbent firms successful in managing sustaining technologies may actually prove to be debilitating while managing disruptive technologies. Drawing from many of collective research in disruptions, this course will offer a set of frameworks, tools, and concepts in order to manage the unique challenges and develop innovative strategies while managing disruptive innovations so as to achieve leadership positions. With the frenetic pace of technological change, understanding the trends and contemporary innovation approaches is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to understand and develop cutting-edge innovative strategies in a coherent way so as to achieve leadership positions.
Created by: University of Illinois at Urbana-Champaign-
Taught by: Raj Echambadi, Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
Department of Business Administration, College of Business
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University of Illinois at Urbana-Champaign The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.Syllabus
WEEK 1
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 video, 5 readings, 1 practice quiz expand
- Video: Welcome to Strategic Innovation: Innovation at the Frontier!
- Материал для самостоятельного изучения: Syllabus
- Материал для самостоятельного изучения: About the Discussion Forums
- Материал для самостоятельного изучения: Glossary
- Материал для самостоятельного изучения: Description of Organizations and Brands
- Материал для самостоятельного изучения: Social Media
- Вопрос для обсуждения: Getting to Know Your Classmates
- Тренировочный тест: Orientation Quiz
Module 1: Demand-Side Disruption
With the first module, we will move into the disruptive innovation domain on the demand-side. We will define disruptive innovation and understand the differences between sustaining and disruptive innovations. We will examine different real world disruptions and highlight key lessons for developing and solidifying a disruptive business model. Then we will learn about a holistic conceptual framework to analyze disruption problems in order to identify disruptive opportunities. Finally, we will study IBM as an exemplar of disruptive innovation management and analyze the key learnings in order to become better managers.
6 videos, 2 readings, 4 practice quizzes expand
- Материал для самостоятельного изучения: Module 1 Overview
- Материал для самостоятельного изучения: Module 1 Readings
- Video: Demand-Side Disruption: A Primer on Disruption
- Тренировочный тест: Lesson 1-1: Practice Quiz
- Video: Demand-Side Disruption: Examples of Disruption and Key Lessons (Part 1)
- Video: Demand-Side Disruption: Examples of Disruption and Key Lessons (Part 2)
- Тренировочный тест: Lesson 1-2: Practice Quiz
- Video: Demand-Side Disruption: Prescriptions for Incumbents for Assessing Disruptions
- Тренировочный тест: Lesson 1-3 Practice Quiz
- Video: Demand-Side Disruption: Creating a Successful Disruptive Innovation
- Тренировочный тест: Lesson 1-4 Practice Quiz
- Video: Strategic Renewal at IBM
Graded: Module 1 Quiz
WEEK 2
Module 2: Supply-Side Disruption
With the second module, we will move into the disruptive innovation domain on the supply-side. We will define supply-side disruptions; we will examine how architectural changes sometimes blindside incumbents. Then, we will examine the concept of mental models and illustrate how managers need to understand mental models in order to stay ahead. Next, we will learn three different approaches to identify disruptions. Finally, we will learn the seven steps in order to develop a disruptor’s mindset. In the application corner, we will study the impact of iPhone as an example of supply-side disruption that completely upended entrenched incumbents in the smartphone industry.
5 videos, 2 readings, 4 practice quizzes expand
- Материал для самостоятельного изучения: Module 2 Overview
- Материал для самостоятельного изучения: Module 2 Readings
- Video: Supply-Side Disruption: Shifting Architectures and Inert Incumbents
- Тренировочный тест: Lesson 2-1 Practice Quiz
- Video: Supply-Side Disruption: Mental Models
- Тренировочный тест: Lesson 2-2 Practice Quiz
- Video: Supply-Side Disruption: Identifying Disruptions
- Тренировочный тест: Lesson 2-3 Practice Quiz
- Video: Supply-Side Disruption: Seven Steps to Disruption Nirvana
- Тренировочный тест: Lesson 2-4 Practice Quiz
- Video: The Curious Case of iPhone Disrupting the Smartphone Industry
Graded: Module 2 Assignment
Graded: Module 2 Quiz
WEEK 3
Module 3: From Pipeline to Platform
With the third module,we will move into examining platform businesses. We will distinguish between pipeline and platform businesses and we will examine the critical role of various players in a platform ecosystem. Then, we will examine the concept of network effects, and examine its applicability to both two-sided and multi-sided platforms. Next, we will identify the steps needed to create platform-based businesses. Finally, in the application corner, we will study and learn from the case of OpenTable as they successfully createda pioneering platform model in the restaurantservices business.
5 videos, 2 readings, 4 practice quizzes expand
- Материал для самостоятельного изучения: Module 3 Overview
- Материал для самостоятельного изучения: Module 3 Readings
- Video: From Pipeline to Platform: The Strategic Logic
- Тренировочный тест: Lesson 3-1 Practice Quiz
- Video: From Pipeline to Platform: Network Effects
- Тренировочный тест: Lesson 3-2 Practice Quiz
- Video: From Pipeline to Platform: Multi-sided Markets
- Тренировочный тест: Lesson 3-3 Practice Quiz
- Video: From Pipeline to Platform: Contemporary Business Models in the Era of Digitization
- Тренировочный тест: Lesson 3-4 Practice Quiz
- Video: The Story of OpenTable
Graded: Module 3 Quiz
WEEK 4
Module 4: Contemporary Topics in Global Innovation
With the fourth module, we will move into examining contemporary topics in the world of innovation. First, we will examine the increasingly important role played by user innovations. We will delineate between classical entrepreneurship and user entrepreneurship models. Next, we will examine the critical role of reverse innovations for established companies. Then, we will examine the concept of open innovations and distinguish this concept from closed innovations. We will also highlight the successes of the “connect and develop” model, an open innovation model popularized by P&G. Finally, we will highlight the steps in becoming an innovative leader to successfully lead and manage companies in this increasingly interconnected world.
5 videos, 2 readings, 4 practice quizzes expand
- Материал для самостоятельного изучения: Module 4 Overview
- Материал для самостоятельного изучения: Module 4 Readings
- Video: Contemporary Topics in Global Innovation: User Innovations
- Тренировочный тест: Lesson 4-1 Practice Quiz
- Video: Contemporary Topics in Global Innovation: Reverse Innovations
- Тренировочный тест: Lesson 4-2 Practice Quiz
- Video: Contemporary Topics in Global Innovation: Open Innovations (Part 1)
- Video: Contemporary Topics in Global Innovation: Open Innovations (Part 2)
- Тренировочный тест: Lesson 4-3 Practice Quiz
- Video: Contemporary Topics in Global Innovation: Becoming an Innovative Leader in a Connected World
- Тренировочный тест: Lesson 4-4 Practice Quiz
Graded: Module 4 Assignment
Graded: Module 4 Quiz
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