(Re)-invent your business model with the Odyssey 3.14 approach

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(Re)-invent your business model with the Odyssey 3.14 approach

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan . 

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  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course gives you access to Odyssey 3.14 - an original approach developed to help you invent or reinvent a business model. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has been shown to be very effective. It is taught to top executives, entrepreneurs, and HEC students. You will learn about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends 14 directions to consider in order to invent or reinvent the business model. Whether you are a graduate student, an executive or an entrepreneur, you will learn from examples…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan . 

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course gives you access to Odyssey 3.14 - an original approach developed to help you invent or reinvent a business model. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has been shown to be very effective. It is taught to top executives, entrepreneurs, and HEC students. You will learn about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends 14 directions to consider in order to invent or reinvent the business model. Whether you are a graduate student, an executive or an entrepreneur, you will learn from examples and from your peers how to challenge your views in order to be innovative and come up with new ideas. Odyssey 3.14 is the result of over ten years of research, consulting and teaching. Over 100 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. At the end of the course, you will be able to : • Define what a business model is and how it relates to other the tools and frameworks in strategy • Understand the 3 components of the business model and how they are linked • Remember the 14 directions in which to explore and imagine a new business model • Understand the Odyssey 3.14 global approach, which means being able to apply this approach to any industry

Created by:  HEC Paris

  • Taught by:  Laurence Lehmann-Ortega, Affiliate Professor

    Strategy and Business Policy

  • Taught by:  Hélène Musikas, Affiliate Professor

    Strategy and Business Policy
Commitment 5 weeks of study, 1-2 hours/week Language English, Subtitles: Spanish, French How To Pass Pass all graded assignments to complete the course. User Ratings 4.6 stars Average User Rating 4.6See what learners said Coursework

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HEC Paris HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world.

Syllabus


WEEK 1


Introduction to business model innovation
Welcome to Odyssey 3.14! This introductory module aims at familiarizing you with innovation and business models. It will also give you an overview of the course and of your assignments.


4 videos, 6 readings, 2 practice quizzes expand


  1. Reading: About this lesson
  2. Video: What is innovation?
  3. Reading: Important Tips on Learning Together
  4. Practice Quiz: Module 1 Lesson 1- Practice Quiz
  5. Reading: About this lesson
  6. Video: Learning methods and outcomes
  7. Reading: What you need to know about assignments
  8. Reading: About this lesson
  9. Video: The 3 components of a business model
  10. Video: Business model vs. strategy
  11. Discussion Prompt: Week 1 Discussion 1
  12. Practice Quiz: Module 1 Lesson 3 - Practice Quiz
  13. Reading: About this case study

Graded: Case study: Michelin - Graded Quiz
Graded: Module 1 - Graded Quiz

WEEK 2


The 3 components of a business model
This module describes in details the 3 components of the business model, which is the basis for the Odyssey 3.14 approach


9 videos, 4 readings, 3 practice quizzes expand


  1. Reading: About this lesson
  2. Video: Value proposition - Introduction and client
  3. Video: VP: price and perceived value
  4. Video: VP: detailed examples of game changing VP
  5. Video: VP: the value curve
  6. Video: VP: the value curve in practice
  7. Practice Quiz: Module 2 Lesson 1 - Practice Quiz
  8. Reading: About this lesson
  9. Video: VA: The value chain
  10. Video: VA: The extended value chain
  11. Video: VA: Distinctive resources and competencies
  12. Practice Quiz: Module 2 Lesson 2 - Practice Quiz
  13. Reading: About this lesson
  14. Video: Profit equation
  15. Discussion Prompt: (New) Week 2 Discussion 1
  16. Practice Quiz: Module 2 Lesson 3 - Practice Quiz
  17. Reading: About those examples

Graded: Module 2 - Graded Quiz
Graded: Analyze and describe an existing business model

WEEK 3


14 directions: 7 directions on the value proposition side
This module explores the 7 directions on the value proposition side of the business model. Those are the 7 first directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples.


8 videos, 1 reading, 2 practice quizzes expand


  1. Reading: About this lesson
  2. Video: Introduction to the 14 directions: video lecture
  3. Video: Direction 1: reduce client price
  4. Video: Direction 2: reduce clients's hassle
  5. Video: Direction 3: look for non-clients
  6. Video: Direction 4: introduce more functionality or more emotion
  7. Practice Quiz: Module 3 Lesson 1 - Practice Quiz
  8. Video: Direction 5: search other segments
  9. Video: Direction 6: anticipate trends
  10. Video: Direction 7: modify the revenue stream
  11. Discussion Prompt: Week 3 Discussion 1
  12. Practice Quiz: Module 3 Lesson 2 - Practice Quiz

Graded: Module 3 - Graded Quiz

WEEK 4


14 directions: 7 directions on the value architecture side
This module explores the 7 directions on the value architecture side of the business model. Those are the 7 last directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples.


8 videos, 3 readings, 2 practice quizzes expand


  1. Reading: About this lesson
  2. Video: Direction 8: introduce technology
  3. Video: Direction 9: modify one or several steps in the value chain
  4. Video: Direction 10: eliminate or add a step in the value chain
  5. Video: Direction 11 Leverage strategic ressources
  6. Practice Quiz: Module 4 Lesson 1 - Practice Quiz
  7. Video: Direction 12: associate with competitors
  8. Video: Direction 13: identify supplementors
  9. Video: Direction 14: find new resources
  10. Practice Quiz: Module 4 Lesson 2 - Practice Quiz
  11. Reading: Summary of the 14 directions
  12. Video: Summary of the 14 directions
  13. Reading: Questions to consider to explore each direction
  14. Discussion Prompt: (New) Week 4 Discussion 1

Graded: Module 4 - Graded Quiz

WEEK 5


It's your turn to apply the Odyssey 3.14 approach!
During this module, you will have to imagine an new, innovative business model by applying the Odyssey 3.14 approach. Creativity is key, both in coming up with the new model and in your presentation to your peer participants!


2 videos, 1 reading expand


  1. Video: Applying the Odyssey 3.14 approach
  2. Video: Trends in business models
  3. Reading: Template for Applying the Odyssey 3.14 approach

Graded: Create your own new innovative business model
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