Public Relations Campaigns

Unfortunately Coursera (CC)'s trainings are no longer available on Springest

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COMM 2720: Principles of Public Relations and Advertising

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Survey of the fields of public relations and advertising. Describes organizations, jobs, and functions in the industry. Covers the roles of…

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Public Relations Mistakes to Avoid

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Every business needs public relations. Leveraging the media is essential for success. But while this relationship can be mutually beneficia…

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Public Relations Foundations (2014)

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The rise of social media—including blogs, social networks, micromedia, and other channels—has made effectively communicating your story…

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Managing Your ATG Commerce Solution: Outreach - Self-Study Course

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This course will teach marketing professionals how to use ATG Outreach to create, deploy and manage outbound marketing campaign programs. A…

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Fundamentals of Portfolio Management (Spring 2013)

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Gain a solid understanding of the portfolio––the structure within which financial assets are managed. Topics include portfolio theory; econ…

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17 PR Mistakes to Avoid

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Using public relations to market your business is incredibly powerful when done correctly. But when done wrong, it can actually be detrimen…

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Email Marketing: Drip Campaigns (2019)

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Email marketing campaigns, when executed properly, can help you build trust with even the most disengaged customer. In this course, learn h…

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Advertising on Facebook: Advanced (2016)

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Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently. Social media marketing expert Meg…

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Advanced Facebook Advertising (2015)

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Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns across different accounts and pages. Facebook adver…

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Learn LinkedIn Sponsored Content

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Harness the power of the world's largest professional network by leveraging the advertising options available on LinkedIn. In this course, …