COMM 2720: Principles of Public Relations and Advertising

Cornell University School of Continuing Education

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Description

Survey of the fields of public relations and advertising. Describes organizations, jobs, and functions in the industry. Covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; strategies for media selection and message execution. Introduction to research and regulation.

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Didn't find what you were looking for? See also: Public Relations (PR), Advertising, Media Skills, Marketing Communication, and External Communication.

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