Content Strategy for Professionals: Capstone Project

Unfortunately Coursera (CC)'s trainings are no longer available on Springest

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UX Foundations: Content Strategy

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What sets good content apart from the rest? A solid content strategy is key to delivering a compelling user experience, whether it's a smal…

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Creating an Effective Content Strategy for Your Website

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Walks you through the process of analyzing, planning, and managing different types of content—from blog posts to videos—so you can develop …

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Content Strategy for Websites

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Discover what it takes to be a content strategist: what they do, how do they do it, and why content strategy is so increasingly valued on t…

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Content Marketing Foundations (2015)

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Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fund…

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Strategic Content Marketing: Attract, Engage, and Retain

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Getting started in the booming field of content marketing can be a confusing and jarring experience. How do you build a campaign that attra…

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Content Strategy for Marketers

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Hone your marketing skills by focusing on the nuts and bolts of your content strategy. In this course, content marketing expert Amanda Mill…

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Content Marketing: Distribution Strategy

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Creating and executing on a strong content marketing strategy is critical in today's multichannel landscape. In this course, instructor Ros…

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Content Marketing Strategy for Product Marketers

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Enhance your product marketing through strategic content marketing initiatives in this comprehensive course led by marketing expert Christi…

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Data Strategy

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Your organization already has an enterprise strategy, an IT strategy, and maybe digital strategy, too. Why is a data strategy necessary? Ho…

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Online Video Content Strategy

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To create and manage a regular stream of video content, it takes planning and hard work. Video is a big investment, and Facebook and YouTub…