Creating an Effective Content Strategy for Your Website

Product type

Creating an Effective Content Strategy for Your Website

Lynda
Logo Lynda

Need more information? Get more details on the site of the provider.

Description

Walks you through the process of analyzing, planning, and managing different types of content—from blog posts to videos—so you can develop a content strategy for any website.Discover what it takes to be a content strategist: what they do, how do they do it, and why content strategy is so increasingly valued on the web (and a hot job category). Author Janine Warner shows you how to analyze, prioritize, and think strategically about content in many formats (text, images, videos, animations, and infographics) across many channels. In this course, Janine walks you through a series of decisions to transform an outdated, content-heavy website into a multifaceted, multimedia showcase that includes …

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Didn't find what you were looking for? See also: Website Development, Strategy, FrontPage, Corporate Strategy, and Public speaking & presentation.

Walks you through the process of analyzing, planning, and managing different types of content—from blog posts to videos—so you can develop a content strategy for any website.Discover what it takes to be a content strategist: what they do, how do they do it, and why content strategy is so increasingly valued on the web (and a hot job category). Author Janine Warner shows you how to analyze, prioritize, and think strategically about content in many formats (text, images, videos, animations, and infographics) across many channels. In this course, Janine walks you through a series of decisions to transform an outdated, content-heavy website into a multifaceted, multimedia showcase that includes a blog, email newsletter, and social media profiles. Along the way, explore key content strategy documents and tools, including how to create a content inventory, gap analysis, and content matrix. The course also explains how content strategy often overlaps with information architecture, and how constantly testing your theories is the key to long-term success. Topics include: What is content strategy? Setting clear goals and managing expectations Creating a content inventory Identifying content needs with a gap analysis Managing development with a content matrix Creating a style guide and editorial calendar Developing wireframes and sitemaps Choosing the best medium for your message Testing and gathering feedback from users

There are no reviews yet.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate $1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.