Brand New Brand

Adobe InDesign is op dit moment het belangrijkste grafische programma op de markt. Iedere grafisch ontwerper moet eigenlijk overweg kunnen …

Brand extensions for logo design refer to the use of an existing brand’s logo and visual identity to launch new products or services in a…

For a company to succeed, it must establish a personality, or brand identity, that differentiates it in the marketplace. Businesses depend …

Rebranding can help a company rebuild a reputation or go in a new direction. For designers, rebranding projects present a challenge, since …

The antithesis of the static logo is the flexible visual identity: an adaptable design system that can communicate a brand at any size, in …

Brand characters—visual personas that represent a company or product—can have a powerful impact on how audiences feel about your brand.…

Shows how to design collateral like business cards, letterhead, and envelopes that build brand awareness, catch the reader's attention, and…

Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recogni…

Consumers often make buying decisions based on the values, identity, and mission they associate with a brand. And since your business’s s…

Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean Adams, professor of brandi…