Developing Brand Identity Collateral

Shows how to design collateral like business cards, letterhead, and envelopes that build brand awareness, catch the reader's attention, and extend your presence in the offline world.Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing. Topics include: Setting up file dimensions and resolutions Using consistent fonts Creating custom swatches Designing the front and back of a business card Integrating a logo in designs Outputting files for proofing and printing Finding branding inspiration