Advanced Search Engine Optimization Strategies
Description
When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Who is this class for: This course is primary targeted at people who have either gone through the other courses within the Specialization or people who al…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Who is this class for: This course is primary targeted at people who have either gone through the other courses within the Specialization or people who already have a basic understanding of SEO and want to expand their knowledge and apply more intermediate-to-advanced techniques.
Created by: University of California, Davis-
Taught by: Dave Lloyd, Senior Manager, Global Search Marketing
Adobe Systems
Каждый курс — это интерактивный учебник, который содержит видеоматериалы, тесты и проекты.
Помощь сокурсниковОбщайтесь с тысячами других учащихся: обсуждайте идеи, материалы курса и помогайте друг другу осваивать новые понятия.
СертификатыПолучите документы о прохождении курсов и поделитесь своим успехом с друзьями, коллегами и работодателями.
University of California, Davis UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.Syllabus
WEEK 1
Introduction
Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.
12 videos, 5 readings expand
- Video: Course Overview
- Video: Welcome to Technical Search Engine Optimization
- Вопрос для обсуждения: Technical SEO
- Video: Discover What Technical SEO Can Do for Your Website
- Вопрос для обсуждения: Skills Needed for Technical SEO
- Video: Compare Website Performance and Analysis Tools
- Вопрос для обсуждения: Excel Plugin (Activity)
- Вопрос для обсуждения: Tools and Plug-ins
- Video: Compare Plug-in Tools for Technical SEO
- Вопрос для обсуждения: Browser Plug-ins (Activity)
- Video: Find and Fix Technical Issues on Your Website
- Вопрос для обсуждения: Technical Issues in Content (Activity)
- Video: Heighten Visibility with Google Quick Answers
- Вопрос для обсуждения: Quick Answers (Activity)
- Video: Boost Website Accessibility
- Video: Take Action with Analysis Tools to Improve Site Architecture
- Вопрос для обсуждения: Backlink Analysis Tools (Activity)
- Video: Analyze and Accelerate Page Load Speed
- Вопрос для обсуждения: Page Load Speed Tests
- Video: Conduct and Document a Website Audit
- Video: Achieve Positive Change Working with Stakeholders
- Материал для самостоятельного изучения: Use Canonical URLs
- Материал для самостоятельного изучения: Indicate Paginated Content
- Материал для самостоятельного изучения: Pagination with rel=“next” and rel=“prev”
- Материал для самостоятельного изучения: Infinite Scroll Search-Friendly Recommendations
- Материал для самостоятельного изучения: Registration and Subscription Sites
Graded: Intermediate Technical SEO
WEEK 2
Take Your Website Global
In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace.
9 videos, 4 readings expand
- Video: Introduction to Take Your Website Global
- Video: Prepare Your Framework for Global Expansion
- Вопрос для обсуждения: Framework
- Вопрос для обсуждения: Global SEO Comparison
- Video: Strategize to Grasp Global Opportunities
- Вопрос для обсуждения: Downsides to Global Web Expansion?
- Video: Use Principles and Practices to Win on a Global Level
- Video: Align with Search Engines’ Global Guidance
- Вопрос для обсуждения: Google Search Console
- Video: Structure Your URLs for Greatest Global Impact
- Вопрос для обсуждения: Country First, Then Language (Activity)
- Video: Employ Localization to Best Serve Global Customers
- Вопрос для обсуждения: Using Keywords to Identify Top Global Markets (Activity)
- Video: Engage Launch Strategies for Global Web Marketing
- Вопрос для обсуждения: Global Web Launch Process and Timelines (Activity)
- Вопрос для обсуждения: Content Optimization Plan (Activity)
- Video: Validate Global SEO and Empower Stakeholders for Global Roles
- Материал для самостоятельного изучения: International SEO Core Considerations
- Материал для самостоятельного изучения: How to Make the Most Out of an International SEO Campaign
- Материал для самостоятельного изучения: Multi-regional and Multilingual Sites
- Материал для самостоятельного изучения: Use hreflang for Language and Regional URLs
Graded: Take Your Website Global
WEEK 3
Make the Most of Mobile and App SEO
This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.
8 videos, 7 readings expand
- Video: Prepare for a Mobile Marketplace
- Video: Grasp the Huge Opportunity in Mobile and Apps
- Video: Check this List of Mobile Friendly Best Practices
- Вопрос для обсуждения: Common Issues in Mobile Web Design
- Вопрос для обсуждения: Mobile Friendly Test (Activity)
- Video: Beat the Competition with Easy-to-Find Apps
- Вопрос для обсуждения: App Ranking Factors
- Вопрос для обсуждения: Dissecting Images, Descriptions, and Reviews
- Video: Use Keywords to Optimize and Localize Your App Store
- Вопрос для обсуждения: Keyword Research (Activity)
- Вопрос для обсуждения: Selecting and Testing Keywords (Activity)
- Video: Interpret and Use Data to Competitive Benefit
- Вопрос для обсуждения: Enterprise Tools (Activity)
- Вопрос для обсуждения: App Optimization Tools (Activity)
- Вопрос для обсуждения: Dashboard for App Performance
- Video: Generate Great Business Results from Case Studies
- Вопрос для обсуждения: Findings, Insights, & Best Practices
- Video: Take Advantage of Innovations and Future Trends
- Материал для самостоятельного изучения: Mobile Friendly Aspects of Web Design (Resource)
- Материал для самостоятельного изучения: How to Get Started with Mobile Friendliness
- Материал для самостоятельного изучения: The Larger Context of Mobile
- Материал для самостоятельного изучения: How to Choose Your First Google Play ASO Keyword
- Материал для самостоятельного изучения: Get Discovered on Google Play Search
- Материал для самостоятельного изучения: Support HTTP URLs in Your App
- Материал для самостоятельного изучения: App Indexing
Graded: Make the Most of Mobile App SEO
Graded: App Store Optimization
WEEK 4
Identify Metrics to Drive Performance
Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders.
10 videos, 3 readings expand
- Video: Introduction to Identify Metrics to Drive Performance
- Video: Make Sense of Today’s Data to Provide Future Insights
- Вопрос для обсуждения: Questions You Must Answer
- Video: Overcome Common Mistakes & Errors in Data Analysis
- Вопрос для обсуждения: Common Mistakes & Concerns of Analysis
- Video: Quantify Success with Many Useful Metrics
- Вопрос для обсуждения: KPI Checklist
- Video: Measure What Matters with Data Analysis Tools
- Вопрос для обсуждения: Google's Trends & Search Console
- Video: Benefit by Learning to Use Google Analytics
- Вопрос для обсуждения: Google Analytics
- Video: Analyze Data Reports to Increase Revenue
- Вопрос для обсуждения: Reporting Examples
- Video: Consider Advanced Analytics to Drive Business
- Video: Enhance Performance with Enterprise-Level Platforms
- Вопрос для обсуждения: Marketing Dashboards
- Вопрос для обсуждения: Enterprise Level SEO Dashboard
- Материал для самостоятельного изучения: Measuring & Tracking Success of Your SEO Strategy
- Материал для самостоятельного изучения: The 14 Most Important SEO Metrics
- Материал для самостоятельного изучения: 21 Metrics for Monitoring SEO Health
- Video: Course Summary
Graded: Identify Metrics to Drive Performance
Share your review
Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate $1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.