AEM 2400: Marketing

AEM 2400: Marketing

Cornell University School of Continuing Education
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Description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

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Didn't find what you were looking for? See also: MBA (Master of Business Administration), Business Administration, Business Management, Leadership, and Management Skills.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

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