The Future of Music and the Music Business
Description
Now in its 5th revision, this best selling music business course will examine alternatives to traditional means of creating, financing, promoting, distributing and marketing music - and explore scenarios and uncover opportunities that the new digital music reality offers. Discover new structures and strategies for driving revenue and new approaches to the business of music. This course is essential for all artists, songwriters, managers, publishers and music business people seeking successful careers in the new digital music ecosystem.
Most of what we take for granted in the music business today is brand new. A decade ago there was no iPod, YouTube, Myspace, Facebook or Apple iTunes store. A…
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Now in its 5th revision, this best selling music business course will examine alternatives to traditional means of creating, financing, promoting, distributing and marketing music - and explore scenarios and uncover opportunities that the new digital music reality offers. Discover new structures and strategies for driving revenue and new approaches to the business of music. This course is essential for all artists, songwriters, managers, publishers and music business people seeking successful careers in the new digital music ecosystem.
Most of what we take for granted in the music business today is brand new. A decade ago there was no iPod, YouTube, Myspace, Facebook or Apple iTunes store. A decade from now, the industry will be very different than it is today and anyone seeking a career in music needs to learn to adapt and exploit the trends that are shaping the future of the music business.
Author: David Kusek
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