AI and Data Driven Business Model (eLearning) EN

Step into the digital world. Discover the AI and Data-Driven Business Model and why it is disrupting many sectors of the economy. Learn how to use data and AI for commercial success.

Learn how to use data and AI for commercial success. Increase your digital skills and awareness of data, Big Data, and the ‘data- and AI-driven’ business model. To succeed with AI and data, it is essential to understand the new business model behind organisations such as Netflix, Spotify, Booking, and OpenAI. This is what you will explore in this learning path.

We believe that anyone who wants to work with data and AI should first understand the business and economic foundations—why data is so important and how AI, combined with data, enables entirely new business models. During this journey, you will be guided through the world of data, AI, and the data-driven business model.

You will also explore your own digital footprint and concepts such as the “death of the internet” or zero-click internet. This module is designed to inspire and raise awareness, helping you take the first steps towards becoming data-driven. It also serves as the starting point of our AI Enabled Professional programmes.

This e-learning is intended for professionals who want to understand how data and AI transform business models and create commercial value.

The course is suitable for:

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• Managers and team leaders who make strategic decisions and want to work with data-driven insights
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• Business professionals who want to strengthen their digital and analytical skills
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• Consultants and advisors who support organisations in data-driven transformation
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• Professionals involved in product development, marketing, operations, or customer experience who want to understand how AI and data create value
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• Anyone who wants to build a solid foundation in data, digital assets, and the data-driven business model before progressing to more advanced AI pathways
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This programme does not require specific technical prior knowledge, but an interest in digital transformation, data analysis, and the use of AI in business contexts is recommended.

In this journey, we guide you through the world of data, digital assets, and the data-driven business model. It is designed to inspire and raise awareness, helping you take your first steps towards becoming data-driven.

Learning objectives:

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• Understand why data is so important in today’s business environment
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• Learn about data-driven and platform business models
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• Discover the digital footprint you have already created
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• Develop basic knowledge of data and data analysis
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• Acquire fundamental data management skills
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• Generate your own digital assets and understand the implications for the business model
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• Prepare yourself and your organisation for the future
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• Learn how to assess your data management capabilities and your readiness to work in a data-driven way
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This learning path consists of: 

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• an eLearning consisting of a series of multi-media micro-learnings
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• access to our AI playground in which you build your first AI models and can practice prompting
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• quizzes to test your knowledge  
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• support via our AI 'learning buddy' to experience an Agent helping you  
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• examples of advanced agents including our EU AI Act Buddy
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Related programmes from AXVECO build further on data and AI capabilities and include:

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• AI Essentials (fundamental AI knowledge),
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• AI Foundation (practical AI skills),
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• AI Brevet NL AI Coalition (certification and application),
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• Generative AI & Prompt Engineering Essentials (applying generative AI), and
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• AI Enabled Professional (a comprehensive learning pathway combining online and classroom modules).
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This training is an 8-hour e-learning. It can also be followed as a blended programme, where you combine the e-learning with an additional one-day classroom session. 

The e-learning AI and Data Driven Business Model (Foundation) provides insight into how data and artificial intelligence (AI) transform organisations and enable new business models. The course explains why data plays a strategically important role and how AI contributes to value creation, more efficient decision-making, and the development of digital assets.

The e-learning covers the following core components:

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• The importance of data in modern business: why data is one of the most important strategic assets for organisations
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• Data-driven and platform business models: understanding how these models work and how they replace traditional linear models
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• Digital footprint: awareness of the digital traces you have already left and how they can contribute to value creation
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• Basic knowledge of data and data analysis: developing fundamental data skills and understanding data management
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• Generating digital assets: learning how data can be transformed into valuable business assets and the impact this has on the business modelFuture readiness: preparing yourself and your organisation for a continuously evolving data-driven environment
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• Self-assessment of data skills: evaluating your own capabilities and readiness to work in a data-driven way
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This e-learning helps professionals increase their digital skills and data awareness and forms a solid foundation for further AI and data-related programmes, such as the AI Enabled Professional programme.