Strategic Planning

Develop the best strategic planning to support your company’s goals.
This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of management practice through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

Also Available as:

• Onsite

How You Will Benefit

• Identify strategic planning issues in order to develop a unique competitive advantage
• Learn key analytical and conceptual approaches to expand your understanding of the marketplace
• Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
• Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
• Incorporate customer needs into your strategic planning
• Use a case study to examine the strategic planning process in detail
• Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
• Determine the best approach to effectively implement your strategic planning

What You Will Cover

Strategic Planning Principle

• Determining a frame of reference for strategic planning concepts
• Schools of thought in strategic planning
• The evolution of strategy

An Overview of the Strategic Planning Process

• Basic elements of strategic planning
• Developing and managing the strategy formation process

Understanding Your Organization’s Mission

• Your organization’s core values
• Creating a mission statement for your own organization

Assessing the External Environment

• Identifying macro and micro factors
• Responding to changes in the environment
• The I/P (Importance/Performance) matrix as a competitive tool

Understanding Your Internal Environment

• How to become a high-performing organization
• Financial elements of developing strategy

Formulating Your Strategic Planning

• Data synthesis
• SWOT analysis

Competitive Strategic Planning

• Defining your competitive advantage
• The product/industry/life-cycle curve
• Understanding mega patterns

Ensuring Strategic Alignment

• Creating organizational accountability
• How to translate the grand design into well-executed strategic planning

Strategic Planning Execution

• Key building blocks
• Learning the three core processes
• Understanding resource allocation and strategy formation

A Strategic Planning Process

• Determining the best processes for your business

Extended Seminar Outline

Print this page Extended Seminar Outline Seminar #2526 Learning Objective

• The Evolution of Strategy and Its Movement Through Different Schools of Thought Over the Years
• Basic Terminology and Differing Definitions
• A Classic Strategic Planning Process
• Application of Concepts, Frameworks and Analytical Tools That You May find Helpful When You Return to Your Workplace

Strategic Planning Principles

• Recognize the 50-Year Evolution of Strategic Thinking in Management Practice
• Recognize Commonalities of Strategy Schools
• State Some Key Definitions of Strategic Planning Terms
• Identify the Most Useful Frame of Reference for Analysis

Strategic Planning Process Overview

• Identify the Questions That Any Strategic Planning Exercise Must Address
• Identify the Analyses Typically Incorporated in a Strategic Planning
• Describe How These Questions and Analyses Can Be Organized into a Structured Strategic Planning Process
• Make Choices Concerning Some of the Decisions Necessary in Designing a Strategic Planning Approach
• Describe How Your Planning Effort Relates to Planning at Other Levels of the Organization

Mission

• Define a Mission Statement
• Examine Core Values of Your Own Unit and Other Successful Entities
• Describe the Value of Purpose-Driven Organizations in Achieving Results
• Develop a Mission Statement for Your Unit

External Assessment, Part 1—Macro Environment

• Distinguish Between Macro and Market Environments
• Describe the Importance of Macro Environmental Factors in Strategic Planning
• Identify the Macro-Environmental Trends That are Shape the Landscape, and Anticipate How They Will Evolve
• Describe How These Trends Will Affect Your Organization as a Whole, and What That Means for Your Strategy Unit’s

External Assessment, Part 2—Market Environment

• Describe the Importance of Market Trends
• Describe How to Identify the Needs and Wants of Customers
• State the Role of Market Segmentation and the Value Proposition in Strategic Planning
• Apply an Importance/Performance Matrix
• Assess the Adequacy of Competitor Information

Internal Assessment

• Explain the Components of an Internal Assessment
• Describe the Concept of Core Competencies
• Recognize the Importance of "Culture" in an Internal Assessment
• Apply an Internal Assessment Diagnostic
• Identify Sensitivities in Collecting Internal Data

Strategic Issues and Decisions in Competitive Situations

• Describe How Interactions Among Competitors, and Between Competitors and Customer, Dictate Marketplace Winners and Losers
• Describe Some of the Ways Competitive Interactions Affect the Evolution of Industries
• Recognize Patterns That Tend to Recur Across Industries
• Describe How Those Patterns Shape the Actions of Your Organization and the Implications for Your Unit

Strategic Issues and Decisions—Formulating a Strategy

• Identify Principles in Data Synthesis, Insight and Creativity
• Describe How to Conduct a SWOT Analysis for Your Unit
• Define Strategic Issues

Strategy Implementation

• Describe How to Create a Vision for an Organization
• Describe How to Create a Plan for Accountability
• Describe How a Leader Builds Commitment Through the Execution Process
• Describe How to Translate the Business Design into Strategic Initiatives for Your Unit
• Identify Ways to Align the Organization Toward a Single Purpose

The Strategic Planning Process Revisited

• Describe What Strategic Planning Process Is Most Appropriate for Your Unit
• Describe the Key Decisions That Will Shape Your Strategic Planning Effort
• Identify How to Establish a Time Line and Plan for Preparing Your Strategic Plan

Who Should Attend

Executives, division leaders and other senior managers involved in the formation and implementation of strategic planning.

Special Feature

AMA Blended Learning combines instructor-led training with online pre- and post-seminar assessments, tune-up courses and other resources to maximize your training goals. Through a blend of proven instructor-led seminars and powerful online technology, AMA Blended Learning provides a compelling and more comprehensive experience for the learner—producing a greater return-on-investment for the employer and the seminar participant.