Mastering Google Analytics

Leverage Google Analytics to better optimize and track your website performance.Your Immediate Takeaway

Also Available as:

• Live Online
• Onsite

How You Will Benefit

• Learn to set up an analytics account and profile
• Understand various data points and how they impact your business
• Interpret visitor behavior on your website
• Identify the various segments visiting your website
• Know how to analyze trends and measure conversions
• Understand how to calculate revenue and ROI
• Identify keywords that visitors are using to find your site
• Evaluate shopping cart behavior
• Quantify the success of various campaigns
• Schedule reports and share data with stakeholders

What You Will Cover

• Learning how Google Analytics works
• Understanding key metrics and navigation
• Setting up profiles and applying filters
• Determining visitor demographics, location and language
• Understanding social engagement
• Analyzing data: calculating, segmenting and discerning trends
• Defining and measuring conversions
• Recognizing the uses of funnels
• Setting up and measuring e-commerce data
• Measuring different types of site content
• Referring and directing traffic
• Understanding the social media impact (Facebook/Twitter traffic)
• Discovering key aspects of search engines, campaigns and sharing data

Extended Seminar Outline

Print this page Extended Seminar Outline Seminar #76502 Google Analytics Training Course Outline

I. Overview

• How Google Analytics Works
• Basic Account Configuration
• Setting up / Installing tracking code
• Account Access / User Levels

II. Data/UI Introduction

• Review of Key Metrics
• Bounce Rates, PageViews, etc.
• Acronyms
• Data (Dashboard) Review
• Customization
• Date Ranges
• Navigation / Menu Review
• Graph features
• Annotations
• Types

III. Profiles and Filters

• Setting up Profiles
• Applying Filters
• Predefined
• Custom
• Regular Expressions
• LAB: Set up a profile and one filter

IV. Visitors Overview

• Demographics
• Location
• Language
• New vs. Returning
• Technology
• Social Engagement
• Mobile

V. Analyzing data

• Segmenting
• Trends
• Calculating
• LAB: Set up a graph using two different types of segments

VI. Measuring Conversions

• Defining the Various Types
• Setting up Goals
• Funnels
• Uses of Funnels
• E-Commerce Data
• Set up
• Measuring
• LAB: Set up a goal

VII. Measuring Content

• Landing Pages vs. Pages vs. Exit Pages
• Navigational Summary
• Page Values
• Event Tracking
• Site Search
• Site Speed
• AdSense
• LAB: Evaluate pages performing well versus those that are not performing well

VIII. Referring & Direct Traffic

• How are they arriving?
• What are they doing?
• Social Media impact
• Facebook/Twitter traffic

IX. Search Engines

• Paid vs. Non-Paid
• Paid Search
• Organic Search
• Linking to Webmaster Tools
• Search Engine Optimization Data
• Keywords
• Differentiating
• LAB: Filter keywords and sort by goals

X. Campaigns

• AdWords
• Linking to Analytics
• Non-Adwords Campaigns
• Tracking using URL Builder
• Analyzing email and Display Campaigns
• LAB: Determine how much traffic by campaign source, medium and content

XI. Sharing the Data

• Scheduling Reports
• Downloading Reports
• Custom Reporting
• Goal Reporting
• Intelligence
• Automatic
• Custom
• LAB: Create custom reports for profiles and users

Who Should Attend

Marketing professionals and business owners who have fundamental experience using Google Analytics and want to take advantage of its capabilities to improve business results. Some experience in online marketing is desirable but not essential.

Special Feature

Participants are required to bring a laptop. It is required that you have a Google Analytics account set-up which must be linked to your website, prior to joining the seminar.