How to Write a Killer Marketing Plan

Master tools that can help you develop and execute a more powerful, successful marketing plan

Whether you’re a marketing newcomer or a long-time veteran of countless campaigns, you’re always going to be under pressure to produce a smarter, more effective marketing plan—and the sooner, the better!

This results-oriented seminar shows you how to build a detailed, fully integrated working plan that positions your product or service above the noise of your competition. You’ll see how to assemble all the critical elements of your customer-winning strategy (from financials to research to media selection) in just hours, instead of days or weeks.

Also Available as:

• Onsite

How You Will Benefit

• Sharpen the key skills necessary to devise a dynamic, comprehensive plan
• Consult effectively with all stakeholders to ensure plan accountability and success
• Focus the entire planning process on more efficient, revenue-driven goals
• Understand how to distinguish your product/service in the marketplace
• Maximize your time and energy in building and selling a strong plan
• Become an indispensable player in your organization’s annual strategic planning process

What You Will Cover

• Assessing your business: where it is now and where you want it to go
• Developing a product positioning statement and identifying program priorities
• Clarifying the core objectives for each element of the marketing mix (Product, Price, Place and Promotion)
• Defining the overall direction, total advertising and promotion budgets and revenue expectations
• Identifying the key research and test market plans needed to support your plan
• Creating a blueprint for action with timetables and milestones
• Aligning long-term business objectives with the demands of short-term priorities
• Using marketing analytics and optimization tools for resource allocation and plan evaluation
• Winning corporate buy-in at all levels before implementation

Who Should Attend

Anyone who must write, review or approve marketing plans—including new marketers, mid- to senior-level marketers, brand managers, directors, VPs and CMOs. Anyone in corporate planning, finance and sales will also find this course valuable.