AMA’s 5-Day “MBA” Workshop

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AMA’s 5-Day “MBA” Workshop

American Management Association
Logo American Management Association

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Description

Get grounded in the essential elements of high-level business courses in just one week.
Fast track to advance your knowledge base, make more informed decisions, develop successful strategies and achieve your personal and organizational goals. You will learn how key components of various business units must be integrated and aligned to achieve short and long-term success.

This seminar is presented by a team of expert faculty specializing in accounting, finance, strategy, marketing and management. With practical examples, case studies and practice, this is your seminar to accelerate to the next level of excellence.

Also Available as:
  • Onsite

How You Will Benefit

  • Discover how all componen…

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Get grounded in the essential elements of high-level business courses in just one week.
Fast track to advance your knowledge base, make more informed decisions, develop successful strategies and achieve your personal and organizational goals. You will learn how key components of various business units must be integrated and aligned to achieve short and long-term success.

This seminar is presented by a team of expert faculty specializing in accounting, finance, strategy, marketing and management. With practical examples, case studies and practice, this is your seminar to accelerate to the next level of excellence.

Also Available as:
  • Onsite

How You Will Benefit

  • Discover how all components of a business fit together
  • Read and understand financial statements and analyze the financial health of a business
  • Gain insights into the economy and its impact on your business
  • Develop a business strategy and establish a sustainable competitive position
  • Learn the language of business and communicate effectively on business matters to any audience level
  • Develop an effective organization and successfully manage people
  • Enjoy an invaluable peer-to-peer learning experience

What You Will Cover

Accounting Basics
  • Basic accounting and its impact on financial reporting
  • Financial statements: income statement,balance sheet, retained earnings statement, cash flow statements
  • The accounting process and annual report
  • How to evaluate financial statements: understand nonfinancial considerations, liquidity, leverage and profitability

Case study: Sara Lee

Finance Fundamentals

  • Performance measures and key indicators: Return on Net Assets (RONA), Economic Profit (EP), Weighted Average Cost of Capital (WACC)
  • How to improve business unit operating performance
  • Finance the business: leveraging, short- and long-term financing alternatives, equity financing

Cost Analysis and Profit Planning

  • Fixed, variable and semivariable costs
  • Break-even analysis and contribution margins
  • Cost allocations and reduce inefficiencies

Capital Expenditures

  • Types of capital expenditure decisions
  • Calculate Net Present Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI)
  • Estimate project’s cash inflows and outflows

    Exercise: discount cash flow

Corporate Strategy

  • What is strategy? Understand relationship between vision, mission and strategy
  • Strategy formulation—the SWOT approach
  • Conceptual model for strategy development: cost leadership, differentiation and cost focus strategy
  • Analysis phase of the strategy development: examine competitive advantage, predict future trends, evaluate competitive position
  • The creation and selection process: generate strategy alternatives
  • How to use quantitative analysis to screen, evaluate and select strategies

Marketing

  • The marketing mix and application: positioning, product/service, price, place/distribution channels, promotion
  • Guiding principles for effective marketing
  • Product and market development
  • Commoditization and product innovation

Case studies: Mercedes, Cadillac and Sara Lee

Management

  • The basic functions of management
  • EI and leadership: lead employees toward organizational goals
  • How to motivate, increase morale and enhance productivity
  • Being a team leader and building effective teams
  • Performance management and conduct effective performance reviews
  • How to manage organizational change
  • The 7S Model: align skills, shared values, staff and other factors to support your organizational strategy and change

Extended Seminar Outline

Print this page Extended Seminar Outline Seminar #2561 Learning Objectives
  • Discover How All Components of a Business Fit Together
  • Read and Understand Financial Statements and Analyze the Financial Health of a Business
  • Gain Insights into the Economy and Its Impact on Your Business
  • Develop a Business Strategy and Establish a Sustainable Competitive Position
  • Learn the Language of Business and Communicate Effectively on Business Matters to Any Audience Level
  • Develop an Effective Organization and Successfully Manage People
  • Enjoy an Invaluable Peer-to-Peer Learning Experience

Accounting

  • Understand Basic Accounting Concepts and Their Relevance to the Workplace
  • Understand the Accounting Process and Its Impact on Their Area of the Business
  • Analyze a Set of Financial Statements and Evaluate the Business’ Financial Health
  • Know the Financial Performance Measures They Affect and How to Improve Them

Finance

  • Apply the Commonly Used Business Unit Performance Measures to Your Business
  • Understand the Financing Alternatives Available to a Business and Their Pros and Cons
  • Analyze a Business Unit’s Costs and Identify Means of Improving Profitability
  • Evaluate Capital Projects to Determine if They Are Practical and Desirable from a Financial Perspective

Strategy

  • Define Basic Concepts and the Importance of Developing a Competitive Strategy
  • Apply a Strategic Framework to Develop a Sustainable Competitive Strategy
  • Describe and Use Selected Analytical and Strategic Tools
  • Recognize Alternative Strategies and Be Able to Evaluate and Select the Best One(s)
Marketing
  • Describe the Role of Marketing and the Marketing Perspective
  • Discuss What Marketing Does, Its Tools and Thought Processes
  • Identify the 5 Ps of Marketing: Positioning, Product, Pricing, Placement (Distribution) and Promotion and Their Importance to Business Success
  • Assess the Changes and Trends Affecting the 5 Ps and Approaches to Better Manage Their Impact in the Marketplace
  • Apply Some of the Tools of Marketing to Each of the 5 Ps

Management

  • Understand the Principal Roles of a Manager and the Basic Functions of Management
  • Analyze and Understand Leadership Styles for Use in Day-to-Day Applications
  • Apply Different Approaches to Motivation for Back-on-the-Job Situations
  • Understand Teams and Other Organizational Designs
  • Close Employee Performance Gaps
  • Take Steps to Institute More Durable Organizational Changes

Who Should Attend

AMA’s 5-Day “MBA” Workshop is for anyone interested in obtaining an effective, broad-based overview of the functional areas often covered in university-level MBA programs.

Special Feature

The course agenda may be updated regularly as required.

Note: AMA’s 5-Day "MBA" Workshop does not award a degree.

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